Holtz Communication + Technology

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Shel Holtz is principal of Holtz Communication + Technology. He brings nearly 35 years of experience to his work developing content and communication strategies for large and mid-sized organizations.

Shel focuses on online and social media, internal communications, crisis management and other dimensions of organizational communication.

Shel is available for consulting and speaking engagements.

From the Blog

The Hobson & Holtz Report - Podcast #637: February 6, 2012

Posted on February 6, 2012 12:56 pm | For Immediate Release

Content summary: Donna Papacosta promos Tweeps in Profile featuring Shel as ‘Mr February’; new FIR Book Review by Kris Gallagher of Intern Nation; FIR Book Club #1 recording posted; News That Fits: the Komen Kerfuffle; Ragan promo; Dan York adds his perspectives on the Komen Kerfuffle; with gov.uk, the British government redefines the online government platform; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Room on Friendfeed; Reuters launches Social Pulse; TemboSocial promo; no report from Michael Netzley in Singapore this week; Costa Concordia and the public relations disaster for cruise; music by… Read More »

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Leadership involvement is vital to social intranet success

Posted on February 3, 2012 8:38 am | Internal | Deconstructing Larkin | Intranets | Social Media

Evidence continues to mount that social intranets have the potential to produce big results for organizations. The ongoing McKinsey & Company study points to outcomes ranging from increased market share to reduced time to market, along with a host of other positive results. Studies from MIT and Aberdeen Group show productivity gains among employees using social intranets.

Yet a recent study from IABC and Prescient Digital Media suggests that 39% of companies don’t have any social components on their intranets (the number is as high as 49% in other research), and a substantial number of those that do have only one (like a wiki or a… Read More »

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FIR Book Club #1: “Social Media Strategist” Author Christopher Barger

Posted on February 2, 2012 3:55 pm | Books | For Immediate Release

Christopher Barger was the guest author for the inaugural installment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew.

spacer Christopher is senior vice president, Global Programs for Voce Communications, a Porter Novelli company. Before arriving at Voce, Christopher was director of global social media at General Motors, building the company’s social media program and leading its presence across multiple social networks. His work to repair GM’s reputation in the social web earned him PR News’ “Social Media Leader of the Year” award in 2010. Christopher also previously managed social media initiatives and… Read More »

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Social Media

»Leadership involvement is vital to social intranet success

»Rejoice! Employee use of social networks has tripled!

Public Relations

»Gamification of PR messages could be a game changer

»It’s time for the PR profession to join the opposition to SOPA and PIPA

Marketing

»Get control now of proliferating social media activities: Altimeter report

»Businesses destined to add e-books to their content marketing efforts

Crisis Communication

»FIR Interview: Walgreens Social Media Director Adam Kmiec

»Zappos sticks to its values in communicating customer database breach

Blogging

»Altimeter Group proves the embargo is alive and well, when done right

»Keep dating your blog posts; it adds important context

Social Networks

»Rejoice! Employee use of social networks has tripled!

»Less is more? Sometimes less is just less