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Our blog is about our clients, thoughts, issues, observations, and examples as it relates to higher ed brand marketing. It’s a discussion area for higher ed marketers, administrators, creatives, fundraisers and other marketing related fields. to get the latest blog posts via email.

AUTHORS

Bob Brock

President and Co-founder

Ineke Caycedo

Senior Brand Strategist

Travis Brock

Director of Business Development

Stephen Biernacki

Account Coord./New Media Specialist

EMG

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Finalists and Time to Vote

If you want to get a handle on great marketing strategies and tactics, look no further than the finalists for the 2011 International Brand Master award. All three of these outstanding professional are examples of the best practices in higher ed branding.

Posted: 2/8/2012 2:37:59 PM by Travis Brock | with

CAMPUS BLOGS: How MarCom Can Increase Readability

It seems that more and more blog content is being generated on college campuses and from a variety of voices including college presidents, students, deans, faculty, and staff. For college communicators, this is great news.

Posted: 1/17/2012 3:04:19 PM by Ineke Caycedo | with

Be Extremely Careful When Pushing Your Message

2012 will be a bit different than 2011 when it comes to the consequences of bad social media practices. The potential and risk to turn people off is going to be greater.

Posted: 1/5/2012 3:27:22 PM by Stephen Biernacki | with

Thanks for a Great 2011

Thank you to all our readers and followers for a great 2011. Thank you to all who participated! Here is a recap of the top 2011 blog posts.

Posted: 12/27/2011 6:00:00 AM by Travis Brock | with

Forget the Mayans: Social Thoughts for 2012

2011 was fantastic in the world of higher education marketing. A good place to start to see some of the major initiatives that occured this year would be the list of nominees for the 2011 International Brand Master award.

Posted: 12/21/2011 10:59:50 AM by Stephen Biernacki | with

Involved #HigherEd Community

I have always been impressed with how involved the higher ed marketing community is. Always there to support one another, bounce ideas off of one another, share best practices and more. Here are two more opportunities to get further involved in the higher ed and higher ed marketing community.

Posted: 12/15/2011 9:12:56 AM by Travis Brock | with

Consider Advertising on YouTube

More than 3 billion videos are watched on YouTube every day. You shouldn't need another reason to, at the very least, consider adding video or even other types of advertising on YouTube to your marketing campaign, especially if you have an existing TV campaign. Let's take a look at why.

Posted: 12/7/2011 7:41:42 AM by Stephen Biernacki | with

Social Media...goes better with Coke

Lesson's we can learn from a social media trend setter. When it comes to mastery in this space, Coke is definitely it. Or to use the company's 1963 slogan, social media most definitely goes better with Coke. And here's why...

Posted: 12/1/2011 12:40:44 PM by Ineke Caycedo | with

Time for Positivity

When things seems mostly negative or "backwards," take the time to provide positive feedback. Give those in higher ed marketing an opportunity to provide some positivity to any higher ed marketer in the world with a nomination for 2011 International Brand Master.

Posted: 11/22/2011 9:25:02 AM by Travis Brock | with

KB Faculty Chat: Caycedo, Brennan and Web Writing

Today's Q&A blog is with Ineke Caycedo, Senior Brand Strategist, and Angela Brennan, Marketing Management Analyst at Educational Marketing Group. They have answered several questions so you can get to know more about them and their KnowledgeBuilder on "Fundamentals of Great Web Writing."

Posted: 11/13/2011 12:00:00 PM by Ineke Caycedo | with

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RECENT POSTS
Finalists and Time to Vote
CAMPUS BLOGS: How MarCom Can Increase Readability
Be Extremely Careful When Pushing Your Message
Thanks for a Great 2011
Forget the Mayans: Social Thoughts for 2012

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