Self-confessed Starbucks addict from the suburbs of Chicago.

5 Niches that Thrive in the Pinterest Community

Posted on February 9, 2012 · 12 Comments


The invite-only Pinterest, a smash hit social networking site, has increasingly grown in popularity. The concept is simple: users create boards whereby they “pin” relevant photos to those boards, allowing other Pinterest users to re-pin those images, comment on them, and/or follow others with similar interests.

Many types of companies are starting to recognize the impact this social media platform can have on their business.

Find out why your business should be on Pinterest.

Here are five niches that thrive on this new player in the social media game.

1. Non-Profits

Non-profit organizations are thriving on Pinterest. The Humane Society of New York is a prime example of this – on their boards, they post photos of the dogs that are currently available for adoption, as well as a link to more information and how you can adopt the dog you’re interested in. Not only are these boards visually appealing, but they help advertise the organization’s mission to find each of their dogs a forever home.

If you operate a non-profit, you can use Pinterest in a manner similar to the Humane Society of New York (i.e., create boards with a specific purpose) or use the platform to create fundraising opportunities; follow other influential Pinterest users with similar goals, and increase traffic to your main website.

2. Crafters/DIYers

Crafters and DIYers (Do-it-yourself) have found a thriving community on Pinterest. Let’s say you operate an independent business where you sell your handmade goods, such as on Etsy or your own website. You can use Pinterest to post images of your products, include a product description and price, then link your images to your website to enable users to purchase the items.

Not only will this help increase traffic to your shop, but it will also allow you to connect with other crafters and like-minded people who are interested in buying handmade goods.

3. Event Planners

Event planners can make use of Pinterest in a variety of ways. You can create your own boards to spread your brand’s message, as well as post photos of past events you’ve planned to give others an idea of your skills and experience. When you post photos, others can re-pin those photos to their own boards, spreading awareness of your business and thereby increasing the potential for more clients.

Event planners can also use Pinterest to post exclusive coupons that offer discounts on services, helping to engage potential clients and let them try your services for a reduced fee.

4. Clothing Designers

Clothing designers can use Pinterest to build their brand and get new customers to experience their line in a visually appealing way. This type of business can also go above and beyond their own offerings by posting unique items from other brands (in order to connect with other like-minded businesses) as well as offer valuable fashion tips, discounts, etc.

They can also create pinboards demonstrating different outfits customers can put together using their clothing, which helps create an easy way for the less fashion-savvy to look put together and polished, thereby increasing the chance for new customers.

5. Restaurants

If you own a restaurant, Pinterest is a creative marketing tool you can use to attract potential customers. Use this social media platform to post photos of your menus, company logo, dishes, staff, event spaces and the like to get people interested in what you have to offer.

When you post photos of your menu offerings, you can also include a price. Any photo with a price automatically gets cataloged in the “gifts” section of Pinterest. This means you can add special restaurant promotions (like holiday packages or wine tastings) to Pinterest and call attention to these offers.

Thriving on Pinterest

Any niche can theoretically thrive on Pinterest with the right ideas and dedication, but these five niches are some of the businesses that can find the greatest success on this social media platform. Provided you are not completely self-serving and take the time to interact with the community and respond to feedback, if you are in one of these niches, you can thrive on Pinterest.

Don’t be discouraged or think that your company doesn’t belong there. After all, StudioPress is a premium WordPress theme business – and we’ve got a page.

Hurry up – go follow us on Pinterest!

5 Google Font Combinations That You Should Start Using

Posted on February 8, 2012 · 34 Comments

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Posted on February 7, 2012 · 9 Comments

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5 Reasons Why Your Business Should be on Pinterest

Posted on February 1, 2012 · 16 Comments

Pinterest is one of the fastest growing social networks around, and works differently than other social media platforms. With Pinterest, you create boards and “pin” videos or photos to them. If your business hasn’t made use of Pinterest yet, here are 5 reasons why you should. 1. You Can … [Continue reading]

How to Add a Home Widget Area to the eleven40 Theme

Posted on January 30, 2012 · 46 Comments

Recently over at StudioPress we released the eleven40 Theme, which pretty clearly took inspiration from the custom theme I use here. A few folks have asked if there was a way to add a widget area on the homepage of that theme. Lucky for you, it's actually quite easy to pull off. Registering … [Continue reading]

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