• Research

  Why Amazon and Facebook will be disruptive forces in 2012: Forrester

  By Chantal Tode

  

  Amazon and Facebook could disrupt the mobile landscape in 2012 becuase of their potential to challenge the existing app stores, according to a new report from Forrester Research.

  Entire article

• Advertising

  Webinar on Feb. 23: Holiday Mobile Marketing: Lessons Learned for Future Holiday Efforts

  

  Register for this free, hour-long webinar Feb. 23 discussing mobile's performance over the holidays, brands that got it right, lessons learned and best practice for 2012. Panelists from Michaels Stores, Dell, USA Today and sponsor Kony.

  Entire article

• Software and technology

  Google unifies mobile, desktop Web experience with Chrome for Android

  By Chantal Tode

  

  The newly introduced Chrome for Android mobile browser will enable Google to differentiate Android from iOS and could open up new marketing opportunities for brands.

  Entire article

• 
  

• Advertising

  MMA rolls out new services to help marketers standardize mobile advertising

  By Lauren Johnson

  

  The Mobile Marketing Association has made additions to its mobile advertising packages aimed to make it easier for marketers to buy, sell and create mobile ad campaigns.

  Entire article

• Commerce

  Who is getting mobile customer service right? - Mobile Commerce Daily

  By Staff reports

  

  Mobile Commerce Daily today - Who is getting mobile customer service right?; Visa strengthens mcommerce reach via suite of mobile services.

  Entire article

• Research

  70pc of tablet magazine readers want personalized ads: study

  By Lauren Johnson

  

  Seventy percent of tablet magazine readers wish that digital magazines included tailored advertising, showing the need for more personalized experiences, according to research from GfK MRI iPanel.

  Entire article

• Content

  Philips Healthcare generates 4,000 downloads of iPad app

  By Lauren Johnson

  

  Philips Healthcare is aiming to educate consumers on how to perform CPR via an iPad application that has been downloaded approximately 4,000 times.

  Entire article

• Advertising

  Uptick in mobile ads gives rise to exchange-traded media: panel

  By Mickey Alam Khan

  

  NEW YORK As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment.

  Entire article

• Classic Guides

  Mobile Marketer's Classic Guide to Mobile Advertising

  By Giselle Tsirulnik

  

  Mobile Marketer's Classic Guide to Mobile Advertising offers expert advice and best practice to brands, agencies, publishers and retailers on how to create, deploy and measure mobile ad campaigns and programs.

  Entire article

• Classic Guides

  Mobile Marketer's Classic Guide to Mobile Commerce

  By Giselle Tsirulnik

  

  Targeting retailers, mobile marketers and service providers, Mobile Marketer's Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.

  Entire article

• Editorial calendar

  Editorial calendar 2012 for Mobile Marketer

  

  Here's the 2012 editorial calendar for Mobile Marketer with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.

  Entire article

• Classic Guides

  Mobile Marketer's Classic Guide to Mobile Creative

  

  Mobile Marketers first Classic Guide to Mobile Creative offers valuable how-to tips on the creative design process behind ad campaigns encompassing the use of banners, SMS, MMS, mobile Web sites, apps, video, rich media, coupons and bar codes.

  Entire article

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February 11, 2012