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Oracle & SAP's $5.3 Billion Endorsement of the Cloud by @Eloqua CEO @paynejoe
The Enterprise’s $5.3 Billion Endorsement of the Cloud
by Joe Payne on February 9, 2012 in Digital Marketing
Oracle & SAP's $5.3 Billion Endorsement of the Cloud by @Eloqua CEO @paynejoe
If there was any remaining debate on whether cloud computing is here to stay, it was squashed today.
Earlier Oracle announced it would buy…
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How to Optimize Your Marketing Database Strategy
How to Optimize Your Marketing Database Strategy
by Anna Glushkovsky on February 8, 2012 in Marketing Measurement
How to Optimize Your Marketing Database Strategy
The most important question of any marketing database strategy is “What information is out there that I can access?”
The second is “And what…
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The Hemingway Guide to Content Marketing
The Hemingway Guide to Content Marketing
by Jesse Noyes on February 6, 2012 in Content Marketing
The Hemingway Guide to Content Marketing
Ernest Hemingway is one of the best writers of all time, but a great content marketer?
Sure, Hemingway wasn’t out to warm up leads…
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What Does Facebook Get Back for Every Sales & Marketing Dollar? [Chart]
What Does Facebook Get Back for Every Sales & Marketing Dollar? [Chart]
by Egan Cheung on February 5, 2012 in Marketing Measurement
What Does Facebook Get Back for Every Sales & Marketing Dollar? [Chart]
This week’s Facebook S-1 filing allowed us to get a glimpse of figures which have been the subject of much speculation over time. You…
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What Were the Biggest B2B Marketing Disruptions of 2011?
What Were the Biggest B2B Marketing Disruptions of 2011?
by Jesse Noyes on February 3, 2012 in Demand Generation
What Were the Biggest B2B Marketing Disruptions of 2011?
We’re already a through the first month of 2012. What better time to take a moment to ask, “What were the biggest B2B…
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