CIPR

In celebration of the 54th GRAMMY Awards, we are debuting a special edition of (R)evolution. Shot on location in Los Angeles, Evan Green, CMO of the Recording Academy discusses the fusion of two worlds, the social explosion and the increasingly sophisticated expectations of consumers.

In this fascinating discussion, we learn how a 54 year old industry body adapted to the change in how people interact with television, music and one another, shifting from watching the conversation to engaging and helping facilitate shared experiences. More importantly, you’ll hear what it took to get management to see the opportunity for the future and how it changed the DNA of the Recording Academy forever. More...

A week-long feast of knowledge opportunity awaits you next week in over 20 cities around the world when Social Media Week kicks off on February 13.

This bi-annual professional development event offers you a series of interconnected activities and conversations around the world on emerging trends in social and mobile media across all major industries. The organizers say it attracts more than 60,000 attendees across thousands of individually organized events, with half a million connecting to the conference online and through mobile.

One of the cities involved is London where over 150 events are taking place during the week, most of them free to attend (thanks to sponsors). More...

Facebook engages its visitors; with almost 500m people visiting the site every single day it must be doing something right, after all. Not only that, but people stick around on Facebook, spending up to 20 minutes at a time on the site. Wouldn’t you just love millions of visitors who spend ages on your website? The fact of the matter is that few other websites get the depth and extent of engagement that Facebook achieves. So what is it doing right?

A new neuroscience study [PDF] reveals what is going on – and it is not as spectacular a finding as you might imagine. Indeed, the research shows a fairly basic fact which any website can use to its advantage. More...

Envy, schadenfreude and radical transparency with Duedil.com

One of the most useful web sites launched last year was Duedil.com. It makes available detailed financial data on every limited company and limited liability partnership in the UK and Ireland. For free.

I have become something of a Duedil addict. And judging by comments from people I’ve recommended it to, I am not alone.

People’s usage seems to follow a familiar pattern. Most people start by looking at financials for well known businesses eg Barclays Bank. Then they start looking at top firms in their own sector (in my case, I started looking at the fiscals for the top 10 PR consultancies). More...

Six out of ten Mummy and Daddy bloggers make money from blogging. But very few are making a living wage. One third report generating more than £500 from their blog per year, and five per cent generate more than £5,000 per year.

But for parenting bloggers that’s not the point.

Income from a blog may be a useful supplement to other sources of income but its way that down the list of factors that motivate parent bloggers to commit their content to the Internet.

Instead Mummy and Daddy bloggers cite recording their children’s lives, friendship and a creative outlet as their primary reasons for blogging. More...

Has Apple dropped the price of some of its smartphone inventory, purely in an attempt to win back market share lost to other vendors during 2011? According to the latest market study by Juniper Research, Apple has overtaken Samsung during the last quarter of 2011 -- but it's not clear if it can maintain that lead.

Almost 25 percent of the 149 million smartphones shipped worldwide in Q4 were Apple iPhones. While Apple overtook Samsung to reach the number one position, the Korean giant has increased its market share four-fold since Q1 2010 -- that's from 4.7 to 21.7 percent.

According to Juniper's assessment, we know that the increase in Samsung smartphone popularity is forcing Apple to continue offering older models to mobile network service providers -- in an attempt to keep ahead. More...

Subsequently, I discovered this brilliant infographic in an Econsultancy article, which looks at the future of customer service and social media. The standout statistic here is that 62% of customers have used social media for customer service issues. Still not convinced that you need to consider your social service offering? We are!

1. Fantastic
2. Forward-thinking
3. Formidable
4. Foresight
5. Foremost
6. Float (as in ‘it floats my boat’)
7. Flamboyant
8. First
9. Fidelity
10. Fertile
11. Fine
12. Festive
13. Fit
14. Flexible
15. Fizzes
16. Fresh
17. Futuristic
18. Fabulous
19. Felicitous
20. Fabled
21. Flippin’ good (OK, I struggled on the last one – but was determined not to fail on this occasion during Failure Week!)

Use these ‘F’ words to enable you to exercise Feedback, Fellowship and Forgiveness to fully realise the potential of others during ‘Failure Week’ (Feb 6^th-11^th).

Failure Week is being promoted by the Flexible Thinking Forum, a not-for-profit social enterprise which works to develop creative thinking skills in the community. More...

All the names listed can be purchased by subscription from our sister website Brands Seeking Agencies.com

Remember, many of these businesses visit our site because they are looking for information about new business and about creative marketing agencies. They may be in the market for a new agency – try getting in touch.

Agencies

• Mindspring, product development and training tools, New Zealand
• Publicis, advertising agency, UK
• Teehan & Lax, customer experiences in the digital channel, Canada
• A + A, communications agency for events, PR and training, Goteborg, Sweden
• EuroRSCG, above the line advertising, London UK
• Codestorm, direct mail and e commerce fulfilment services, Hampshire, UK
• MediaEdge:CIA, consumer engagement & brand insight, Switzerland
• Silver Cup Studios, full service film and TV production studios, New York, NY, USA
• la comunidad – a global, independent advertising agency, US and Argentina

Brands More...

Choice Fabio #Cappello infographic via @bootifulgame