Creative Process Study 20
10.13.2011 / Project: Utrecht City Theatre
Edenspiekermann
Utrecht City Theatre is a leading theatre in Utrecht and the central Netherlands. It is a place where artistic quality, cultural and community engagement, passion, adventure and skill come together. As a visitor, you want to be surprised, touched, made to laugh, or inspired to think. As a performer, you want to achieve that with the audience. Excitement, emotion and reflection are what drove our development of a custom typeface and logo. The theatre wants to appeal to a wide-ranging audience: visitors, performers and employees.
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Creative Process Study 19
09.29.2011 / Project: International Beverages (InBev)
Pierini Partners
Pierini Partners had to update the image of Kamenitza, “The Bulgarian beer brand”. The new design process started with a preliminary study of the situation, to proceed later to a designing stage. The Studio decided to generate a much more personal, attractive and memorable identity. By updating the shield, magnifying the lion, giving the logotype the value it deserves, among other changes, Adrian Pierini managed to achieve this goal.
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Creative Process Study 18
05.09.2011 / Project: wanderlust
Foreign Policy Design Group
Brief and Vision
wanderlust is a design boutique hotel by Singaporean hotelier Loh Lik Peng. This hotel targets travelers who not just understand & appreciate design but are curious and interested in engaging & immersing in new experience. Each floor is designed by a different designer who was given free creative reign to design the rooms.
We were tasked to create a quirky and fun brand that is synonymous with the ideas and experience of travels and journeys, of the process of discovery, of that innocent dream-like feeling. The vision of the hotel owner has always been grounded by the history and surroundings of his property. Since each floor is designed by a different designer, the floors all look & feel very different. Our challenge is to achieve a cohesive voice and unity through the branding and identity. A voice which will also augment the ideals and creativity of the project yet still preserve the honesty of the meaning of “wanderlust”.
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Are we allowed to be creative?
04.18.2011 / Author: Dipika Kohli
Picture it.
The seed of an idea parks in your head. And won’t dislodge.
The more you talk about it, the more it spools from vague to shapely. But it’s still elusive.
As you attempt to articulate, you know your speech is warbled. That doesn’t stop you.
People look at you like you have three heads. No matter. You continue your soliloquy.
Every. Chance. You. Get.
And then, one minute, you float from scattered to perfect clarity.
You’ve bubbled over.
Every molecule in your body shakes with new knowledge: it’s time.
Pick up the pencil. Flesh a first, clean line.
Welcome to the creative process.
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One Year of Processed Identity (Time for Change)
04.14.2011 / Author: Steve Zelle
Processed Identity is a highlight of the past year for me. I love running the site, meeting contributors and being involved in the discussions around the creative process of logo and brand design.
A year was also long enough to know I needed to make some changes.
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How does your design process differ when you work on your personal projects?
02.10.2011 / Question submitted by: Dion Star
Gary Wiese:
My process differs slightly on personal projects—but not too much. I think it boils down to a matter of mindset. On personal projects, the objective isn’t to solve a particular problem, sell a product, or make someone take action. It’s more about executing a personal thought or emotion, and the results don’t necessarily matter.
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Processed Identity Contributors
- Andrea Cutler Design
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- Dion Star
- Edenspiekermann
- Emotive Brand
- Felt and Wire Shop
- Foreign Policy Design Group
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- Hexanine
- Him+Her
- idApostle
- John McHugh
- Michael Lassiter
- More Than a Logo
- Phony Lawn
- Pierini Partners
- Ramp Creative
- Seven25
- Speider Schneider
- Studio Junglecat
- Tenfold Collective
- Thinktank
- Truly Deeply