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Seat-Snug® Wins The National Parenting Center’s 2010 “Seal of Approval”

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SeatSnug Team, February 9, 2010

For Release 10am EST

This is the second CG-Lock Technology product that has received the Seal.

spacer Layfayette Hill, Pennsylvania—February 9, 2010—Charles Carter CEO, Lap Belt Cinch Incorporated, announced that the company’s Seat-Snug device received The National Parenting Center’s 2010 Seal of Approval as a unique child car safety device that stabilizes children in booster seats to increase child safety and comfort. SeatSnug is designed specifically for children, to provide increased safety and reduce the risk of their injury in auto accidents, thus providing peace of mind to Moms, Dads, Grandmoms and Grandpops, as they drive children around. According to Mr. Carter, “The normal seat belt attachment allows slack or looseness to develop in the lap belt while riding, creating an unsafe condition, so the seat belt does not safely secure a child in a booster seat. With SeatSnug added to a seat belt, slack can be eliminated so a child is safely secured and so performance of the seat belt is optimized in the event of an accident.”

SeatSnug can be easily and quickly clipped onto a vehicle’s existing seat belt. Once a child in a booster seat is buckled up, the lap belt may be lightly tightened around the child’s upper thighs and hips by pulling up on the shoulder strap to more safely secure and stabilize the child, without affecting the normal operation of the shoulder strap. Once tightened, the lap belt cannot loosen so it won’t ride up on the abdomen. However, the child continues to have the comfort of free upper body movement. SeatSnug enhances child safety by preventing dangerous lap belt slack (looseness) while maintaining and enhancing comfort.

Mr Carter explained further; “Formal crash tests at 30 mph using Government standard protocols, demonstrated repeatedly that SeatSnug significantly reduced forces on the chest and at the hips by properly positioning the seat belt for optimum safety. SeatSnug represents a major advance in vehicle safety for children.

SeatSnug incorporates the unique race track proven, extensively crash tested, and patented CG-Lock® Technology. SeatSnug has been endorsed by moms, including the Safety Mom, Alison Rhodes.

SeatSnug can be purchased at retail outlets nationwide. Visit www.seatsnug.com for where to buy, and for more information, video demonstrations and testimonials. SeatSnug has been endorsed by moms, including the Safety Mom, Alison Rhodes.

About The National Parenting Center Seal of Approval

The National Parenting Center’s Seal of Approval is an independent testing procedure conducted to judge a variety of products introduced and marketed to the parent/child consumer market. The Seal approval program, created in 1990 as an adjunct to TNPC’s support services, identifies the finest products and services being marketed to this audience. From educational and entertainment products to travel destinations the consumer oriented testing process solicits evaluations from parents and their children. This award signifies to other parents that their peers have acknowledged a product’s quality and desirability based on a wide variety of determining factors (www.tnpc.com/about.htm)

In a recent survey, 68% of mothers reported that they pay attentions to awards and seals and most moms (56%) say that these increase their likelihood of purchasing such a product.

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Contact: Bruce Mather
President and Chief Technology Officer
302-324-8114

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