Go-to-market strategies can no longer employ top-down approaches. Listening and engaging is paramount in order to understand the needs of the market, personally connect with your audience, and identify growth opportunities. Offering an array of methodologies and tools, the convergence of marketing and public relations with digital services has spawned a new industry-acknowledged framework called POSE – paid, owned, social and earned media.

POSE represents a new way of thinking. It also changes how you extend your brand across an array of mediums, channels and through a new breed of influencers. It is aimed at engaging with customers – instead of speaking at them – and when implemented through an integrated campaign, POSE can create new market opportunities for your business.