YgoSearch

One recent research has revealed great facts regarding people behavior on the web, which every .com company would like to bank on. The latest Jupiter Research study pointed out that about 62% of the search engine users consider only the first result page important. 90% of the users stay up to the third site of the first search engine result page. This clearly indicates the importance of the top rankings on the website.

This describes the behavior pattern of the users in the World Wide Web who use search engines to find anything in the web. This research also threw light on the findings of the user patterns and trends over the consecutive last four years. If you are a web marketing company or individual, you should consider this fact as great information to implicate your marketing strategy. To stay ahead in your .com business you would also be interested to know the following:

• From the total search engine users 36% believe that the websites, which are placed at the top of the search results, belong to the top brands in the field. It plays a great emphasis on the way people are searching and giving importance to the companies and their websites.
• There is an increase in the number of people who change search engines when they don’t get the relevant search result in the first 3 listings. The figure is now 41% as compared to 28%, which was found in the year 2002.
• 88% of searchers who would like to continue their search while changing their search term when they don’ get relevant results in the first 3 listings. This figure was noted to be 78% in the year 2002.
• And 82% of them would restart to search in the same search engines while adding few more keywords to refine the search when they don’t get exact matches in the first 3 sites. This figure was recorded to be just 68% in 2002.

The research pays a great emphasis on the importance of the websites that reach up the top 10 ranks in the search engine result pages, especially the top 3. Comparing this with the 2005 Jupiter Research finding it revealed that the competition and the recognition for the top ranks in the search listings has increased and will only going to have bigger and greater influence over the market.