Protect Your Download Page? Don’t Let Crooks Steal Your Infoproduct!
Do you need to protect your download page? Lots of people don’t think they need to. But by the time you finish reading this article, you’ll change your mind. That’s because what you’re about to discover is a trick that crooks use to steal your infoproducts, whether you know they’re doing it or not.
It’s like they walked into your house, opened up your laptop, and just took your ebook (or videos, audios, plugins, software). You need to protect your download page.
So why the alarm bells? I’ll explain. But first, let me tell you how we discovered this.
Dan regularly sends me emails when he hears about some crook posting the contents of a product on some warez or pirate site. He gets frustrated, because clearly those people are BAD people, taking the work of one person and putting it out to the public for everyone else to steal.
Dan gets equally upset whether the product is one of his products, our products, or the products of our friends…or ANYONE’s product. It’s just not right.
Now, we’ve been raving recently about a product called the Rank Tracker Plugin. Each time someone searches for a keyword that lands them on our website, it sends us an email. Needless to say, we get LOTS of Rank Tracker emails (Thankfully, you can set the Rank Tracker Plugin to email you only once a day or once a week, if you like.)
We got one of our Rank Tracker emails today, and what Dan saw there instantly told him that someone was trying to steal from us. Dan’s instant reaction was to check to see if we were actually vulnerable to the attack — and it turns out we were not.
But, you might be, and you need to know about this. So what did we see in that Rank Tracker email?
Important: Because of security reasons, the remainder of this post is protected and visible to members only. We don’t want to let the bad guys see this technique.
Here’s what we saw:
This part of the post is protected and available for ACME Traffic Members only. Log in or Join here.
To Your Success,
–Mark Widawer
P.S. Want more information like this? Let us know.
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Currently I use NoIndex/NoFollow and I also put a disallow in my robots.txt file for the directory.
Wow, this was an eye-opener. Thanks for the tips about the tool bars, I had no idea.
Just added the noindex nofollow, good to know about that.
I’m really not worried…. I/we (my wife and I) have a few products
out there. mainly PDFs and until recently I’ve used dropbox and
sent the link via the email campaign on aWeber…
now I use amember for wp. Dont’ know if it’s iron clad. but really
people stealing from us aren’t gonna do anything with the content.
sofware is easy to protect the usage of so that’s a great advantage.
As for the videos etc. I see it as free advertising.
Microsoft has been crying about this for decades, throwing out
numbers in the billinos in ‘lost revenues’… well that’s bs. people
stealing software or content wouldn’t have purchased it no matter
what..
What I don’t want to see is someone making money from my content
(without proper licensing agreement or course).
Anyhow, I’m looking forward to the follow up post but I won’t lose
sleep over this.
great subject though..
thanks
Yves Baggi
Yves, we recognize this post doesn’t apply to everyone, but thought it was worth calling attention to.
You should search for your pdf filename on Google just to see if it’s already indexed.
I agree they probably wouldn’t buy anyway, but that’s not always true.
There are others who are just looking for content they can add to Torrent sites, or scrape and use as site content. I’ve also seen products resold and used as optin bonuses. I’ve had my products ripped off and resold as well.
So, it happened to me again. Or, more accurately, a client.
I got a notice from Rank Tracker that my client’s site got a hit for the name of their store and a local town where they advertise, like this: “John’s Fabrics Anytown”.
First, the visitor clicked over to the special “Anytown” page we had set up. That page has an opt-in on it. The first autoresponder message that they get has a coupon on it, and it’s called “John’s Fabrics Anytown Coupon”, and that was the SECOND page the same user went to.
However, they didn’t get there from the email. They got there from Google.
So I figured I had to do for my clients what I do for myself. I found and installed a plugin called WordPress Meta Robots (www.destio.de/tools/wordpress-meta-robots/).
It sets Noindex and NoFollow on any page or post you like.
Then, I renamed the page I wanted to hide — critical because the page was already listed in Google.
Now, the page is hidden and (hopefully) not likely to be found by Google — or sneaky visitors — ever again.
–Mark