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What is the Human 1.0 approach?

spacer At Human 1.0 we believe in drinking our own cool aid. When we turn your customer-facing processes into social processes; we deliver our services by using a social consulting service delivery model.

Through our research and first-hand client experiences, we have found that companies that are successful in leveraging innovation, powered by social media, do so by turning their business processes into social processes. That doesn’t happen by simply “social-media-fying” your existing processes. It requires you to rethink your processes so that people whose job it is not to do that work (both internally and externally) will start participating.

How do you make that happen?

By anchoring your business processes in Human 1.0 principles – including reciprocity, fairness, coolness, and other things that drive us to do what do as humans.

So what is a social consulting service delivery model?

A social consulting service delivery model starts with the realization that the best knowledge for your problem is probably not going to come from in-house resources – but instead from resources that are not permanently employed by your company. You see, with a traditional consulting model, the best knowledge that is brought to bear to your problem is likely to come from those people who are “on the bench” at the time your engagement starts. And that is not about you – it’s about them. At Human 1.0 we developed a network of people who share a passion for bringing humanity back to marketing, innovation, customer service and employee engagement – the Human 1.0 network. Those people form a tight-knit social group and are working together to create the Human 1.0 Network – setting quality standards for participation, creating social client engagement processes, and deciding how they bring and derive value from working with the network.

To find out who is in the network, click here.

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