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The J Challenge.    posted by Jeep_® on 2012-01-16

Show your uniqueness, dive into your passions, discover the real meaning of the word “adventure” and get a taste of true freedom in your search for authenticity.

Five steps, one great challenge: the yeti hunt. But to take on that challenge, you must be ready to put your true identity to the test.

Watch this video and ask yourself if you’re ready to face a legendary adventure, while driving a legendary vehicle. The J Challenge isn’t for everybody.

If you think you have enough J Factor to become a great yeti tracker, you’ll have to prove it. Especially to yourself.

Registration is now open, but you’ll have to give every challenge your best shot in order to climb up the charts and win a ticket to "The J-Day" event, a once in a lifetime experience on an off road racetrack in Balocco, Italy.

Once there, only the luckiest among the best yeti trackers of each participating country will win a Jeep® Wrangler Arctic.