If you start a PR consultancy, you need to know the following

25 Jan

Posted by admin as #PRSTUDCHAT, Guest post

• 1 Comment

How Social Media is Changing PR both in Practice and in Recruitment

20 Dec

Posted by admin as #PRSTUDCHAT, PR industry, Social Media

GUEST POST by Carlo Pandian

Almost every day, the News is full of woeful stories of redundancies and long-term unemployment, especially amongst the young. Inevitably, those stories are typically sidelined with tales of hundreds of people applying for a small number of jobs. However, the statistics don’t stop young adults from striving to find a job in their dream career.

PR jobs are rapidly becoming one of the most popular career choices amongst University leavers, alongside Publishing, the Media and Marketing. As a result, PR recruitment is big business, as the industry moves to change with the times.

Back in the “good old days” as your Nan would probably call them, the words “Public Relations” and “PR” were synonymous with newspapers, magazines, television and radio, however, moving forward eleven/twelve years, and the world of PR is a completely different place.

What Has Changed?

The answer to this question is fairly simple, as it is of course all down to the Internet. Ten years ago, the Internet was sparkly and new for the majority of the population. Move forward to today, and interestingly, many Internet-based activities that were popular ten years ago, including perhaps even email, have been swiftly bashed into near obscurity by something called Social Media. Chances are that you’ve heard of it, and are probably a part of it, no matter whether you are a job seeker or a company looking to hire.

What Effect Has Social Media had on the PR industry?

Interestingly, the PR industry has probably experienced one of the biggest changes thanks to Social Media.

Firstly with the way PR works, because whilst in the past, companies could just advertise a product and completely control what information is given about a product to the audience, the rise of Social Media has pulled a lot of that control more in the direction of the consumer, with people sharing their real experiences and sometimes even grievances, regarding products.

As a result, PR has taken on a new genre of handling all feedback, in a very public forum.

In the sense of PR jobs, whether you are thinking of applying through PR Recruitment Agencies, or perhaps you are the PR Recruitment Agency yourself and you are looking to hire everyone from PR freelancers to the Project Managers, then Social Media has had huge ramifications for you too.

Barely a few years ago, before the Facebook and Twitter boom, PR Recruitment would have been managed solely from an office or the PR Agencies websites. However, today, many PR freelancers are looking for work in Social Media, meaning that this is where the PR Recruitment companies need to be, and they need to be highly visible and approachable.

Any company, not just PR-related, would lose a large amount of business if they are not happy to make the transition into the hands of the Internet.

Carlo Pandian works in London for a PR recruiter, drop him a tweet @Mediarecruit to talk about PR

• 2 Comments

Special Announcement: #PRStudChat Back to School Night on 10/19/11

18 Oct

Posted by admin as #PRSTUDCHAT

A few of the questions that we’ll be asking our panel of professors and our community members will be:

Q1. What are the most effective learning tools used in the classroom today?

Q2. What are your favorite books and why?

Q3. How do you collaborate on group projects (social groups vs. physical setting)?

Q4. How do you integrate internships into the academic setting?

Q5. PRStudChat PSA – What hashtag or social media effort would you like to share with the community?

Q6. What are you learning inside of the classroom that you can’t learn anywhere else?

Q7. What’s your favorite assignment?

Q8.  What professor(s) have influenced you the most and why?

Q9. What sort of technology would you like to see professors using in the classroom?

See you on twitter 8:30pm EST #PRSTUDCHAT.

Find details on Deirdre’s blog:  PRSTUDCHAT Back to School Night

• 0 Comments

#PRStudChat 9.2.11 – Chat w/ Ms. Do-it-all, Jess Ostroff

02 Sep

Posted by KratzPR as PODCAST, young professionals

We’re kicking off September with another edition of the #PRStudCast! Hope you enjoy it and please forgive my rust… It’s tough getting started up again! Luckily, Jess Ostroff was here to give us all some awesome advice.

Follow Jess on Twitter: @jessostroff

• 0 Comments

#PRStudCast 8.25.11 – Discussing Social Good and Blue Keys

25 Aug

Posted by KratzPR as #PRSTUDCHAT, PODCAST, PR industry, young professionals

Its my 21st Birthday and the Fall semester is just about to start up for many members of our community! What better way to celebrate than by bringing back the #PRStudCast?

My special guests were PR Rockstar Shonali Burke and one of the top young PR professionals Rachael Seda. In this episode we discussed social good causes, the Blue Key Campaign, and the importance of getting involved for a young PR professional.

You can purchase your own Blue Key here!

Before you go; in the comments below, please let us know what social good means to you. We will select our favorite answer and purchase a USA for UNCHR Blue Key on your behalf!

Hope you enjoy the episode,
Harrison

Also, if you want to check out the cool stuff I’m doing at my new gig, visit the MBA@UNC site for their Online MBA program!

• 1 Comment

3 fun activities for a public relations class

31 Jul

Posted by admin as Guest post, Public Relations careers

Guest post by Chloe Trogden

The spectrum of public relations goes far beyond just writing press releases. There are a variety of other aspects students must learn during their studies that are not only essential to the public relations business, but fun and interesting as well.

Whether you’re a public relations professor and you’re hoping to integrate new activities to the students in your classroom, or you’re a public relations student and you need to think of a good team project for an assignment, here are three activities you could try in a public relations classroom:

1. Promote a fashion show

Contact a local clothing store and see if the owner would be interested in putting some of their clothing and products in a fashion show for the university or classroom. Ask the students to find out various information about the different items of clothing as well as pricing information, and then put together a media kit to give out to the attendants of the fashion show.

You could even go as far as contacting other students who would be interested in modelling for the show, (if the owner doesn’t already have someone in mind already), and then include biographical information about the models as well as photographs of each item of clothing in the media kit as well.

You could ask your university student organization if they would help organize the show by hosting it in a classroom or a lounge area in the school, or ask the business owner if they would be interested in having the fashion show in their store as well.

2. Conduct a survey

Ask a group of students to write up their own survey on any topic of their choice, and then ask them to write up a series of questions to ask other students or even professors on campus.

Once the answers are complete, tell the students to put their results in a power point presentation with graphics, percentages, etc. and then do a presentation for the classroom once they are finished.

You could even ask students to record a podcast discussing the findings of the survey, or write a post about it on a blog as well.

3. Promote a campus talent competition

Ask your students to venture out on the campus and see if any music or theatre students would be interested in participating in an upcoming talent competition. In order to promote the competition, the students will need to write up a media kit which includes all the biographical information of the competitors, and also write up a press release to submit to the university or college newspaper as well.

You could even go as far as asking the students to record the competition with a video camera, and then post the video files on a website or blog as well.

Bio:

Chloe Trogden specializes in research involving all forms of college grants. She has compiled thousands of resources including teaching grants and Minnesota college grants along with many others. She is currently attending UNC Chapel Hill and is entering her Junior year in the fall.

• 0 Comments

#TeamMeg A special post on the most important kind of relationship: friendship

11 Jun

Posted by valeriesimon as #PRSTUDCHAT

Meg & I were college roommates back at American University many years ago. We were both in the School of Public Affairs and Delta Gamma sisters. We got in trouble once at the campus store for not wearing shoes and managed to survive for the first week of our sophomore year on a diet of bagels and beer ( the campus bank had switched over the summer and we couldn’t access our accounts for several days… bagels were only 45 cents and we made do!)

We learned to deal with “roommate issues”; she’d set her alarm a half hour early so that she could snooze for 30 minutes… to country music. My Great Aunt Lenore would call and talk her ear off. I actually grew to appreciate country music. She grew to love Aunt Lenore. And somewhere amidst the fraternity formals, late night study sessions and weekends exploring DC, we became friends. Lifelong friends who know how to make each other laugh and will always be there for each other. Think of a very special college friend and you’ll no doubt understand.

Years passed and though we were still roommates our first year out of college, we went different ways. She got married and moved to Denver, and then back to her home state of Kansas. I moved to New York City, got married and moved out to NJ. But it turns out that time and geography simply do not matter. I can still make her laugh. She still has my back

Just over a week ago, as I was waiting for the train after a dinner in the city with some out of town friends who were visiting NYC for BlogWorld, I saw I had received a message on Facebook from Megan. I laughed, thinking that after all these years she and I still had this weird connection. She must have somehow known I was talking about her at dinner that night. (I had been telling Justin Goldsborough and Arik Hanson about her antics as a Jayhawks fan). Then I read the note. Standing in Penn Station I learned that this dear friend, sorority sister and mother of 2 beautiful young girls has been diagnosed with Cancer. It has spread to her liver as well as 2 places in her bones. She asked me to share the news with our friends, because she did not have the strength to do so.

The next week was a blur. Sharing the news I could not quite grasp with friends I had not spoken with in (far too many) years. Holding virtual hands as we united to try and figure out how we could make this all better.  I spoke with Meg’s husband, the head Tennis Coach at Washburn who was busy pulling together a team of doctors, specialists and supporters that could help. Like any great coach, Dave is doing everything he can to keep spirits up and beat the odds. The odds are not good. Every moment has become a precious gift for Dave, Meg and their daughters Alexa (8) and Nadia (5). Meg is not ready to say goodbye. We are not ready to say goodbye. Friendship is forever.  And I want Meg to know that she, and her family, will ALWAYS have our love and support.

So I’d like to ask you to be a part of #TeamMeg. Here is her CaringBridge site which includes a link to a paypal account. I know that everyone has a good cause, but I hope you will consider adding $2 to the account. Why $2? Well, I seem to remember a local $2 beer night when we were in college. And we always seemed to find $2 to buy a beer. So tonight, I thought, perhaps you would buy this incredible girl a drink, and toast to #TeamMeg.

Valerie Merahn Simon

• 8 Comments

#PRStudChat 5.20.11 – Graduation Edition

20 May

Posted by KratzPR as #PRSTUDCHAT, PODCAST, PR industry, young professionals

• 0 Comments

2011 #PRStudChat graduation session

20 May

Posted by valeriesimon as #PRSTUDCHAT

Thank you to all of the PR pros, educators and students who came out to celebrate our newest public relations professionals at the 2011 #PRStudChat graduation session. The Winners of the 2011 #PRStudChat Graduation Giftaway are….

Ian M. Bridgeforth Ian will be winning his choice of one of the on demand toolkits on Ragan.com

Harris Walker Harris will be winning his choice of one of the on demand toolkits on Ragan.com

Whitney Gonzalez Whitney is the winner of author Jenny Blake’s new book Life After College: The Complete Guide to Getting What You Want

More about Graduation Speaker Mark Ragan: Mark Ragan is CEO and Publisher Lawrence Ragan Communications, Inc. the leading publisher of corporate communications, public relations, and leadership development newsletters. Since the launch of The Ragan Report in 1970, Ragan has provided the professional communicator and executives with timely, practical, and relevant information that few others can match. The Ragan brand now includes over 16 targeted newsletters in the areas of employee communication, organizational writing and editing, sales and marketing, media relations and motivational management. In addition to our newsletter division, Ragan produces several communications conferences, workshops, and senior-level forums throughout the United States. Ragan conferences draw more than 3,000 professionals annually and provide attendees with access to leading communicators, best practices and rich networking opportunities.

More about author Jenny Blake: In LifeAfter College: The Complete Guide to Getting What You Want., published by Running Press, Jenny provides a life road map applicable to recent grads and seasoned professionals alike. Jenny writes the popular blog LifeAfterCollege.org, which was voted #1 by readers in a national list of Top 10 Gen Y blogs and covers topics related to your career, finances, relationships and everything in between. She has been nationally recognized by Suze Orman and the Wall Street Journal as a leader of her generation. Jenny has worked at Google since 2006, serving as a Career Development Program Manager and internal coach.

More About PRStudChat

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#PRStudCast 5.12.11 Special Guest: Heather Whaling

12 May

Posted by KratzPR as #PRSTUDCHAT, PODCAST, PR industry

• 0 Comments

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Recent Posts

• If you start a PR consultancy, you need to know the following
• How Social Media is Changing PR both in Practice and in Recruitment
• Special Announcement: #PRStudChat Back to School Night on 10/19/11
• #PRStudChat 9.2.11 – Chat w/ Ms. Do-it-all, Jess Ostroff

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• #TeamMeg A special post on the most important kind of relationship: friendship
• 3 fun activities for a public relations class
• How would you benefit from a $200 SWAGG Scholarship?
• The First #PRStudCast with our guest Brandi Boatner!

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