Navigating a “Merge or Die” Environment
- February 8, 2012
- by Greentarget
- Posted in: Industry Trends
- Tags: executive & corporate communications
During the past decade, law firm mergers have become critical – and powerful – communications platforms. They create rare opportunities for private law firms to define and, in many cases, redefine themselves publicly. When leveraged properly, mergers a... Read more >>
Social Media and CEO Reputation: An Implied Commitment
- February 6, 2012
- by Greentarget
- Posted in: Industry Trends
- Tags: executive & corporate communications, media relations publicity & social media
Matched only by a dire financial situation, nothing tests a CEOs leadership, and his lieutenants, more than a crisis. In the pre-social media days, the first decision was whether to address this passively or aggressively in the media. However, in the age ... Read more >>
Today’s “Troll,” Tomorrow’s Client
- February 1, 2012
- by Greentarget
- Posted in: Industry Trends
- Tags: executive & corporate communications
Reporter Ashby Jones of The Wall Street Journal this week highlighted a controversy surrounding a long-standing practice to leverage the profitability of patents regardless of how or whether those patents are being used by the owner. We read this story with gr... Read more >>
2012 In-House Counsel New Media Engagement Survey
- January 20, 2012
- by Greentarget
- Posted in: Industry Trends
- Tags: communications planning & measurement, executive & corporate communications, media relations publicity & social media
How much time, attention and resources should a business-to-business focused organization spend on marketing and communicating via social media channels? This relatively simple question has a complex and varying answer. While the utility of social media wit... Read more >>
CEO Confidence Spikes but Their Silence is Deafening
- January 19, 2012
- by Greentarget
- Posted in: Industry Trends
- Tags: economy, executive & corporate communications, media relations publicity & social media
Chief Executive Magazine polls its subscriber CEOs on economic issues each month and their recently released January Index shows their CEO Confidence Index rose to 5.78 out of 10 – the highest the index has been in more than 7 months. Not surprisingly, CE... Read more >>
The Corporate Athlete in the Age of Real-Time Information
- January 19, 2012
- by Greentarget
- Posted in: Industry Trends
- Tags: executive & corporate communications
When Tim Tebow “the brand” begins to overshadow that of the storied franchise he plays for, to what extent do the Denver Broncos need to worry about long-term implications and potential brand liabilities? In today’s media environment where everyone, f... Read more >>
Intersection: Impressions & Expressions
- January 19, 2012
- by Greentarget
- Posted in: Industry Trends
- Tags: communications planning & measurement, media relations publicity & social media
A recent Harvard Business Review blog post talks about how social media is closing the gap between mass media outlets and their audiences. Consumers today have wrested some of that control from programmers creating a compelling intersection between impressio... Read more >>
Instantaneous and incredibly interconnected, the complexity of business communications makes for fascinating observation and endless learning. We invite you to get an inside look into some of our best thinking and learn about the relationships that help us better direct the conversation.
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