2012 In-House Counsel New Media Engagement Survey
- January 20, 2012
- by Greentarget
- Posted in: Industry Trends
- Tags: communications planning & measurement, executive & corporate communications, media relations publicity & social media
How much time, attention and resources should a business-to-business focused organization spend on marketing and communicating via social media channels? This relatively simple question has a complex and varying answer. While the utility of social media wit... Read more >>
Intersection: Impressions & Expressions
- January 19, 2012
- by Greentarget
- Posted in: Industry Trends
- Tags: communications planning & measurement, media relations publicity & social media
A recent Harvard Business Review blog post talks about how social media is closing the gap between mass media outlets and their audiences. Consumers today have wrested some of that control from programmers creating a compelling intersection between impressio... Read more >>
Instantaneous and incredibly interconnected, the complexity of business communications makes for fascinating observation and endless learning. We invite you to get an inside look into some of our best thinking and learn about the relationships that help us better direct the conversation.
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