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An NRN Special Report: Consumer Picks

 Thousands of diners rated 139 chains in our inaugural survey. How did your brand stack up?

The customer experience — that sum of all the parts that affect a consumer’s interaction with your brand — has always been important, but never more so than it is today.

To better understand the elements that comprise that all-powerful dining experience, Nation’s Restaurant News and WD Partners developed the Consumer Picks survey, a comprehensive study of customer attitudes culled from 6,800 responses and covering 139 restaurants brands.

Learn more from NRN executive editor Robin Lee Allen


Meet the Top 10 Consumer Picks winners

Casual Dining
Including: BJ's Restaurants, The Cheesecake Factory and Bonefish Grill

Limited Service
Including: Jason's Deli, Potbelly Sandwich and Papa Murphy's

The full Consumer Picks special report is available exclusively in the Sept. 5th issue of Nation’s Restaurant News. Full chain rankings, consumer demographics, and comparative data sets are outlined in the special section. Subscribe today.


Methodology

Online survey respondents were given a list of 164 restaurant chains organized into groups based on chains' service models as well as the respondent’s geographic location. They were asked to identify which restaurants they had patronized in the last six months, and then were then asked to rate their experiences at the restaurants. Results are shown as the percentage of top-two-box ratings received, based on a standard five-box scale.

The survey addresses nine attributes: Atmosphere, Cleanliness, Food Quality, Likelihood to Recommend, Likelihood to Return, Menu Variety, Reputation, Service and Value.

Read more about the survey's full methodology


From Dennis Lombardi of WD Partners

 “This data offers restaurant operators and investors a way to evaluate consumers’ opinions of brand performance."

Consumer Picks is intended to help point brands in the right direction when it comes to satisfying guests.To our knowledge, this is the only study of its type that is provided at no charge to the industry.

Read key insights and takeaways in a column from Dennis

 

Limited-service segment:

Full-service segment:

Family-dining segment:


Restaurant chains can purchase custom runs of detailed data to meet specific needs, including,
but not limited to:

- each of the 5 box scores for all attributes ― for your own brand or competitors’
- full data sets on each brands' demographics, including how various consumer groups rank individual brands, i.e., analysis by age, sex, household income, or employment status
- geographic breakdowns (region or state) 
- oversampling of specific markets
- and more

Contact Dennis Lombardi at 614-634-7182 or Dennis.Lombardi@WDPartners.com for additional information on the data.

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