ABOUT
Yuli Ziv is an entrepreneur and online media expert revolutionizing the fashion industry. She is the Founder & CEO of Style Coalition, a network of more than 50 top fashion and beauty bloggers in partnership with ELLE magazine. She is the organizer of Fashion 2.0 discussion panels and networking event series in NYC, and is a noted speaker on the topic of social media as it relates to the fashion industry. Read full bio >>CONNECT
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Category Archives: e-commerce
The Future of Fashion: Look at Innovative Retail Models.
Besides innovating on the runways, these days fashion brands have to think about the overall strategy of distributing and marketing products to the consumer. They have to see fashion as products vs seasonal collections. I touched on the subject before in my posts on What Fashion Industry Can Learn From The iPad Release and The [...]
Quick thoughts on Cartier vs. Hautelook and how one bad apple can spoil the entire barrel.
I’ve written on the online private sales phenomenon before, and think that just like any innovative industry sector it represents lots of potential, but also challenges for the players in it. After reaching the point of saturation in the last year, the inevitable Darwinian process will take place. How many out of hundreds of sites [...]
How to use Social Media Effectively as an Independent Fashion Designer.
My short interview with advice for independent fashion designers is now live on Fashion Entrepreneur Report, powered by Nolcha.
On Private Sales, Gambling and Dangers of Innovation.
Gaming elements became an integral component of many social sites, adding interaction layer and incentifying users to participate – from Foursquare to Farmville on Facebook – social games seems to rule the web these days. The question is what happens when you combine social gaming and e-commerce– isn’t this experience becoming more similar to… gambling? [...]
5 Ways The Web Is Challenging The Pricing On Fashion Products.
This Tuesday at the Fashion 2.0 panel we will be discussing one of the most interesting and controversial subjects related to the fashion industry and the ways new technologies are changing it. Titled “Luxe vs. Mass”, the discussion will explore the differences between high-end and mass fashion brands, and the way they differentiate themselves online. [...]