About Lori
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How Did I Build My Brand?
I spent the first 20 years of my business life at RR Donnelley working for the Response Marketing Services division, where I created direct mail campaigns and branding strategies while managing marketing promotions for companies such as Procter & Gamble, Kroger, Disabled American Veterans, Juvenile Diabetes Foundations and many others.
My Pipe Dream
I started my own marketing agency in 2009 REV Media Marketing llc right after having twin boys under the guise I needed a more flexible schedule. However, truth be told my creative ideas and skill set were making billions (yes with a B) for clients, and I selfishly wanted to use my power to start focusing on bringing my own programs & products to life!
I knew the internet would allow me to follow my true passion of content marketing by morphing into a social media consultant and technologist in a digital world exploding with social media marketing. Understanding the increasing importance of branding for individuals online really caught my interest and fit in well with my skill set, which is why focusing my efforts on becoming a leading social media consultant was easy.
I believe what you do, say and even think defines who you are – it’s your personal branding!
The tidal wave of technology is transforming our communications and I couldn’t wait to start gobbling it up, racing into the frontier of marketing online with a passion to help small businesses and entrepreneurs build their branding strategies online and off.
I believe in “on purpose” marketing which is built on 3 pillars: position, passion and participation.
Participating in and starting passion filled conversations with the right people at the right time in a purposeful manner builds brand magic. Branding isn’t about logos, or typography – branding is about emotional connection and the consumer’s experience.
Lori-isms
“If Content Is King, Then Context is Queen. Be Relevant But Extraordinary If You Want To Go Viral.”
I love being a storyteller who thrives on content marketing that starts a spark, causes a stir, and gets people thinking. If I can’t find a way to create a branding strategy to help you connect emotionally, intelligently and deliberately with your target audience, then what’s the point? While I can’t tell you exactly what will take your message and brand viral I can tell you what won’t!
“Going Viral Is Not An Outcome, It’s A Happening.”
I believe people are driven by a primal need to feel emotionally connected to something or someone, and connect best with brands who feel like people. Using my 5 C philosophy I help brands to be Consistently Creating Compelling & Contextual Content. Finding a way to their hearts by being the brand they bond with means you are one step closer to watching your word spread like wild fire!
“Business Is Personal. Always Show People YOU Care (If You Want Them To Care).”
I learned the hard way I can’t want it for my clients more than they want it for themselves. The branding strategy for me is simple – I will only work with companies with true grit and substance, supported by honest integrity. If you aren’t on the up and up; if your product, service or brand doesn’t leave a positive impression on consumers - if there’s any question of quality – thanks but no thanks.
“Fans, Tweets & Likes Are Vanity. ROI Is Sanity. It’s Up To You To Decide How Crazy You Can Afford To Be.”
Not that it’s a popularity contest, but YES – unfortunately it is! Marketing is about who is the most interesting, and who the industry experts are discussing, quoting, and following. The key to the ultimate success for your brand is knowing who you should be hanging out with, where and for how long. Focusing on drawing a crowd with no plan or idea of who should be on your VIP list is insane! Knowing who is worth your time and effort will lift you head and shoulders above your competition.
“You Bring The Rain, We’ll Make it Pour.” Welcome to the new and magical age of social media and online strategy that gets people talking, gets them to take action as your brand roars full speed ahead. If you want to know how you can REV it up, you can find out more and check out the resources at our site at revmediamarketing.com.
Lori, enjoyed your articles. I am also a consultant to the direct sales industry. I am currently working on a project for a long term friend and would like to chat with you about it. It involves branding an individual who wants to lean how to market on the Internet but has limited experience and technical understanding. I am looking forward to the release of your e-book…
When you get a moment here is a Free! e-book i co-authored.
Thank you,
Charles Grooms
434-851-0820 Usa Cell
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Feeling fortunate to have stumbled upon this website. Just this one page has so much value in it. Awesome stuff, Lori~ Keep on keepin’ on