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Due to the overwhelming success of What's Next DC 2011, we have expanded the 2012 conference to include more rooms and more speakers. Find speakers who are targeting topics that directly affect your business.

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8:00 AM Registration / Breakfast 0:50
8:50 AM Welcome: Tod Plotkin - Principal, Green Buzz Agency 0:10
9:00 AM Keynote: Communication, The Lifeblood of All Organizations Major George Hood - Chief Communications Officer, The Salvation Army 0:30
9:30 AM Keynote: Digital Fitness B. Bonin Bough - Senior Global Director of Digital and Social Media, Pepsico 0:30
10:00 AM Government & Mobile: Anytime, Anywhere, Any Device Gwynne Kostin - Director Mobile, General Services Administration (GSA) 0:20
10:20 AM Mobile: The Connected Traveler Jonathan Stephen - Head of Mobile, JetBlue Airways 0:20
10:40 AM Social Decision Making and the Conversation Layer Matt Goddard - CEO, r2i 0:20
11:00 AM Brand 360 Jamie DePeau - Corporate Chief Marketing Officer, Lincoln Financial Group 0:30
11:30 AM Copy Matters: Content Strategy for the Interface Amy Thibodeau - Content Strategist, Facebook 0:30
12:00 PM Group Brainstorming Session Work through strategy issues with other attendees. 0:25
12:25 PM Lunch Served in Continental Ballroom and Breakout Room 2 0:40
1:05 PM Social Media @ Large Organizations Pt 1 Washington Post, Rosetta Stone, HBO 0:45
1:50 PM Social Media @ Large Organizations Pt 2 Hilton Worldwide, Dunkin' Donuts, GAP 0:40
2:30 PM New Media in the Government Departments of Energy, Interior, Health & Human Services, and Agriculture 1:00
3:30 PM Media Coverage of Social Media Huffington Post, Bloomberg, and Mashable 0:30
4:00 PM Social Gaming Max Clark, Vitrue 0:30
4:30 PM Success with Technology in the Wedding Industry Timothy Chi & Sonny Ganguly, WeddingWire 0:30
6:15 PM Post Conference Reception - OPEN BAR! For all WNDC attendees, speakers, and sponsors at the British Embassy 2:30
































































10:00 AM Fireside Chat: Tim Mahlman - Chief Revenue Officer, Klout 0:40
10:40 AM Truce Between Lawyers and Social Media Pros Rich Pesce, Capital One & June Casalmir, Sprint Nextel 0:50
11:30 AM Rebranding in the Age of Social Media Melodie Jackson, Harvard & Mitch Baranowski, BBMG 0:30
12:00 PM Group Brainstorming Session Work through strategy issues with other attendees. 0:25
12:25 PM Lunch Served in Continental Ballroom and Breakout Room 2 0:40
1:05 PM Developer and Website Marketing Strategy Chris Traganos, Evernote & Steven Mau, NYU Stern 0:45
1:50 PM Let's Play Marketing Alison Hillhouse - Senior Director of Insights Innovation, MTV 0:40
2:30 PM The Power of Real Time Engagement Gayle Weiswasser, VP of Social Media Communications, Discovery 0:30
3:00 PM NASA Tweetups Stephanie Schierholz - Social Media Manager, NASA 0:30
3:30 PM The World Bank and Social Media Jim Rosenberg - Head of Social Media, The World Bank 0:30
4:00 PM Political Campaigns & Facebook Katie Harbath - Associate Manager of Policy, Facebook 0:30
4:30 PM White House Case Study Kori Schulman - Deputy Director for Online Outreach, The White House 0:30
6:15 PM Open Bar Post Conference Reception For all WNDC attendees, speakers, and sponsors at the British Embassy 2:30






















































10:00 AM Blackboard's Story Christian Campagnuolo - VP Brand Strategy & Creative Services, Blackboard 0:30
11:00 AM Humanizing Your B2B Brand with Social Video Tim Washer - Senior Marketing Manager, Cisco 0:30
11:30 AM Micros: 25 Million People You're Ignoring Jason Keith - PR & Social Media Senior Manager, Vistaprint 0:30
12:25 PM Lunch Can be picked up in Break Out Room 2 as well as the Continental Ballroom 0:40
1:50 PM Trust: How Do You Build It Online Duncan Moss - Marketing Consultant 0:40
2:30 PM IBM's Social Media Alumni Network Jacelyn Swenson - Manager of Alumni Relations, IBM 0:30
3:00 PM Measuring to Campaign Objectives in Online Video Mark Rotblat - VP of Sales and Marketing, TubeMogul 0:30
3:30 PM Social Platform Strategies for Global Brands Gwen Foutz and Rachelle Lacroix, Fleishman-Hillard 0:30
4:00 PM Shifting Sands of Communication - Going Digital Greg Reeder - Director of Digital and Social Media, Defense Media Activity 0:30
4:30 PM Capitals: Multi-Channel Case Study Mike Chan - Director of Marketing Strategy, Washington Capitals 0:30
6:15 PM Open Bar Post Conference Reception For all WNDC attendees, speakers, and sponsors at the British Embassy 2:30






















































10:00 AM Niche Discussion: Digital Marketing Ecosystem The digital marketing ecosystem is exploding. How has the explosion of technology products and services made digital marketing easier, how has it become more difficult? How can advertisers evaluate return on investment for long term brand building? With Jim Rogers - VP of Marketing, Neustar Enterprise Solutions 0:40
11:00 PM Niche Discussion: The Persistent Customer Experience As we move to a mobile enabled world, customers are engaged with a company as an entity, not as a series of disconnected, distinct objects. Your website, your phone services, physical space and mobile presence(s) are part of an integrated perception that the customer has of you, as a company. Customers should have a feeling of ‘persistence’ — that each interaction is just another window into a persistent place, and takes advantage of it in order to deepen and increase trust with the customer. With Patrick O'Leary - Senior Information Architect, LookThink 0:30
11:30 AM Niche Discussion: One Video Does Not Fit All The Internet has made it possible to easily blast your video content out into the universe, but the type of video that's right for one delivery outlet is definitely not always right for another. Let's discuss the differences in creating video for web vs broadcast vs DVD vs internal use. Take a step back and make sure you're making the most of your investment by optimizing your video for its intended audience. With Sara Evans and Kevin Bradley, Green Buzz Agency 0:30
12:25 PM Lunch Can be picked up in the Continental Ballroom as well as Break Out Room 2 0:40
1:50 PM Niche Discussion: 2012 Web Predictions Predictions on Typography, Responsive Design, Mobile First Strategy, HTML5/CSS, Demand for Design, and Content Matters. With Jordan DeVries - Senior User Experience Designer, LookThink 0:40
2:30 PM Niche Discussion: 3 Keys to Keeping it Real and the ROI of Authenticity Keys to expanding your customer base, deepening the relationship with each individual customer and achieving your business objectives while connecting in a deep meaningful way in your marketing. As well as techniques to grow an online community of over 20,000 members in less then a year. This talk will be highly interactive, so come prepared to share the challenges you are facing and to walk away with some practical steps for improving the effectiveness of your marketing efforts. With Mo Edjlali - Founder, ZenCEO 0:30
3:00 PM Niche Discussion: Is There Life After the LinkedIn Profile? Here’s a secret: The power of LinkedIn is not in the profile. The power is in the people…and the people want to hear from you. If you have a LinkedIn profile, but haven’t wandered beyond it to develop true engagement, you won’t want to miss this breakout session . We'll cover when, where, why, and how to find and engage your target audience for better relationships and bigger profits. With Victoria Ipri - CEO, Modello Media 0:30
3:30 PM Niche Discussion: Deconstructing the Video Production Planning Process So you've never done video before, or weren’t satisfied with the results of your video project. What details do you need to work out before requesting a proposal from a video production company? What information should you expect in return? What options do you have for trimming the budget? Share your experiences or questions in this conversation and take control of the process. With Sara Evans and Kevin Bradley, Green Buzz Agency 0:30
4:00 PM Niche Discussion: Twitter Strategy You've got Twitter figured out and have a bunch of followers... now what? Having a solid strategy is the only way you'll effective use it to generate the business or interest you need to make it worth your time. We'll work together on finding innovative ways for you to make it worth it. With Melanie Spring, Sisarina 0:30
4:30 PM Niche Discussion: How Well Do You Know Your Audience? With new social networks like Pinterest and Instagram primed to grow in 2012 and old favorite like Foursquare and Tumblr vying for staying power, knowing where to take your client next takes research and knowledge. Join us to discuss best practices used by Porter Novelli to make these decisions and share methods you've employed to ensure success. With Dawn Arteaga, Porter Novelli 0:30
6:15 PM Open Bar Post Conference Reception For all WNDC attendees, speakers, and sponsors at the British Embassy 2:30
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