LinkedIn adding ads to mobile apps
Professional networking platform LinkedIn will integrate advertisements into its mobile applications. LinkedIn CEO Jeff Weiner announced the move Thursday during the company’s fourth-quarter earnings call; Weiner said LinkedIn has been working to implement an advertising infrastructure but offered few additional details on the effort, stating only that the firm will “start to introduce advertising in our mobile solutions.”
Weiner said mobile is now LinkedIn’s fastest-growing category, generating 15 percent of all unique member visits. “We’re seeing a sharp rise in activations across both iOS platform and Android,” he added. “We’re seeing more activations in iOS but both are growing very healthy rates.” Weiner also said LinkedIn plans to invest in improving and expanding its mobile services over the year ahead.
Performance marketing agency Performics recently sponsored a study from ROI Research and found that 59 percent of users believe LinkedIn is their most important social networking account.
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