You are not logged in (Login / Join)
  • Jobs
    Find a job, post a job
  • Talent
    D.C. | Baltimore's finest resources
  • Forum
    Talk it up with other locals
  • Membership
    Drink the Kool-Aid, join us
  • Submit
    Submit news, work, etc

Daily / View All

  • Local News
  • International News
  • Your father's social media.

    February 10th, 2012 / Comments (0)

    Amusing spot for Social Media Week (February 13-17), created by agency Entrinsic and production company Sons and Daughters.

    For more on DC's shindig, go here. We'll be there. Or will we? We're like a fucking ninja, man. Or the wind. Or a wind ninja.

    h/t Toledo Egotist

    Bookmark/Search this post with:
    • spacer Reddit
    • spacer Facebook
    • spacer StumbleUpon
    • spacer Twitter
  • Orioles give Leffler the ax.

    February 10th, 2012 / Comments (0)

    spacer

    The team that's been waterproofing the basement of the American League East for over a decade has finally decided to designate its longtime agency for assignment. According the the BBJ, Baltimore's Leffler Agency is out.

    The team'll be taking all communications efforts in-house.

    We have no doubt they'll handle their marketing with the same style, grace, and success that's been a hallmark of their baseball efforts.

    If their Camden Yards 20th Anniversary website is any indicator, the O's will probably be moving to Indianapolis within the decade.

    Other baseballish news: Cal Meat

    Bookmark/Search this post with:
    • spacer Reddit
    • spacer Facebook
    • spacer StumbleUpon
    • spacer Twitter
  • Heavy weight loss ad from Medifast

    February 9th, 2012 / Comments (0)

    A brilliant, subtle, and restrained spot for Owings Mills based Medifast. Perfectly captures the moment everyone who's lost weight...waits for.

    Related: Heavy people litter.

    Bookmark/Search this post with:
    • spacer Reddit
    • spacer Facebook
    • spacer StumbleUpon
    • spacer Twitter
  • Me hate you long time.

    February 9th, 2012 / Comments (0)

    We've tried to avoid posting anything related to politics - even though it's in our own backyard. Hell, it's in our front yard, too. It's just too easy to shit all over because of its universal awfulness.

    But we can't help but succumb to this one. Like acknowledging a fart during a long elevator ride.

    Other bad political moves: Gov. Bob Ehrlich FAILS at imagination; ain't no party like my nation's tea party.

    Bookmark/Search this post with:
    • spacer Reddit
    • spacer Facebook
    • spacer StumbleUpon
    • spacer Twitter
  • Recap the Super Bowl ads at Ketchum tonight.

    February 7th, 2012 / Comments (0)

    spacer

    If the Egotist Network's recap wasn't enough for you, suckle the last drops from that Super Bowl ad teat with the good people at Ketchum and the DC Ad Club.

    Panelists:
    Chuck Husak, Principle, Creative Director, August, Lang & Husak
    Anthony Pappas, President, Pappas Group
    Matt Smith, Chief Executive Officer, SmithGifford

    Address:
    2000 L Street NW # 300
    Washington, DC 20036
    United States
    Phone: (202) 835-8800

    Metro: Farragut North (Red), Farragut West (Blue/Orange), Dupont (Red)

    Cost: Ad 2 DC & Student Members: $20 // DC Ad Club Members: $25 // Non-Members: $35

    Details: hors d'oeuvres, cash bar.

    More here.

    Bookmark/Search this post with:
    • spacer Reddit
    • spacer Facebook
    • spacer StumbleUpon
    • spacer Twitter
  • New Job: Web Developer/Designer

    February 7th, 2012 / Comments (0)

    Be a hero.

    Note: This is a new job post. Right now, it's only viewable by DCB Egotist members. Not a member? Open your FREE account here to get a sneak preview of and APPLY for new jobs and internships three days before everyone else.

    It's free. It takes less than a minute. And you'll hate yourself if you don't.

    Bookmark/Search this post with:
    • spacer Reddit
    • spacer Facebook
    • spacer StumbleUpon
    • spacer Twitter
  • Camera Phone Love

    February 7th, 2012 / Comments (0)

    Do you like taking and sharing photos using apps from your camera phone?

    That's what the Orlando camera phone show Depixtions is asking camera phone enthusiasts. Participants can use whatever apps on their phones they want, as long as the photo was originally taken with a cell phone.

    All of the approved submissions will be printed and displayed at the gallery show to be held on March 10, 2012 at the Orange Studio. Each print will be for sale and with all proceeds going to New Hope for Kids.

    Submission deadline is February 17th.

    Bookmark/Search this post with:
    • spacer Reddit
    • spacer Facebook
    • spacer StumbleUpon
    • spacer Twitter
  • The Egotist Network's Super Bowl Roundup (starring us).

    February 6th, 2012 / Comments (0)

    With a nail-biter fourth quarter, a Madonna half time show and the occasional close up of Giselle's skybox, this year's Super Bowl was tolerable. The ads, on the other hand, were a whole different story. Of the 62 spots that ran – only a few offered glimmers of hope. More than a few were terribly painful. And most of them were just plain boring.

    With color commentary compiled from across the Egotist Network, here's what we had to say about last night's spots worth talking about:

     

    BELVITA BREAKFAST - BREAKFAST POLICE

    DES MOINES: Reminds us of "Hot Fuzz." Like the Camry ad this took a boring product and made it interesting. Proper Super Bowl advertising even if it aired before the game.

    DCB: Two quirky cops chasing rabbits and turning the radar gun on little leaguers. Like “Reno 911!” meets Barney Fife. Almost takes our mind off the fact that the biscuits probably taste like Don Knotts.

     

    CARS.COM - CONFIDENT YOU

    DCB: A soulful second head tipping off a car buyer’s secret swagger. We love this one for the sheer what-the-fuckedness. And because Don Cornelius would have wanted it that way.

     

    FIAT 500 ABARTH - SEDUCTION

    DENVER: Surprised no one's ever used a beautiful woman as a metaphor for a beautiful car before. Only letdown on this one for us, was that the car isn't beautiful.

    MINNEAPOLIS: Hot. They could have been more subtle with the tattoo, but the reveal made it all worth it. One question: What was she actually saying?

    SF: One of our favorites. It had a great premise that kept you watching (not to mention a hot woman) and a great twist at the end. Bravo.

    TORONTO: We highlighted this one back in November. So to the ad exec who listened to us, you can get that cheque ready.

    MINNEAPOLIS: Cheque.

     

    DAVID BECKHAM for H&M

    DES MOINES: While we rolled our eyes the ladies in the room swooned. This spot took balls to make because it instantly alienated half the audience. It's not like we wouldn't wear 'em if someone sl ipped these in our drawers.

    SF: No concept. Not interesting. Nothing even remotely original. And yet every woman at our party stopped what they were doing to watch and they all talked through the next 2 spots about it. So… success?

    MINNEAPOLIS: Complete and total waste of 30 Super seconds.

     

    PRICELINE - THE NEGOTIATOR'S LAST DEAL

    DCB: Shatner in a role he was meant to play: his death. Perfect comedic timing and a fitting end to a character who has been wonderfully horrible.

     

    CHEVY SILVERADO APOCALYPSE

    DCB: The end of the world, brought to you by Chevy (which coincidentally, co-sponsored the near-end of the world as far as American business is concerned). Gorgeously shot and acted; it’s dry and epic, like having a martini with Ben Hur.

    SF: Now THIS is a Super Bowl spot. Big budget. Big idea. Funny. And full of a ton of great little touches that make you want to go back to YouTube and watch it again.

    TORONTO: A truck ad that shoots an arrow throught the truck-man’s heart.

     

    BEST BUY

    MINNEAPOLIS: At least this year was Bieberless.

     

    AUDI VAMPIRE PARTY

    SF: Well conceived. Funny. Great use of the vampire pop culture fanaticism that’s happening right now. We loved this one.

    TORONTO: Do headlights sell cars? Do vampires have any cool factor post-Stephanie Meyer? Could this ad not have ended after the first poof? Will anyone ever tweet #NoMoreVampires? This ad suuuucks.

    DENVER: Bright headlights is an odd feature to push to try and get people to buy an expensive car, but the car looked good and the spot tapped into a pop culture phenomenon that needs to go away now. Win.

    MINNEAPOLIS: Can this be the vampire's last stand? Please? Over it.

     

    HONDA + BRODERICK

    DCB: We grew up during the 80s. And we’re not ashamed that this spot – clearly pandering to Gen-Xers – was an instant hit with our staff. Chockfull of gags from the movie, it does a swell job capturing the film’s spirit without exorcising it. Sure, the product itself is vanilla extract in SUV form, but the ad has us wanting one anyway.

    ALBERTA: True Ferris Bueller fans will get all the similarities to the movie. It will be water cooler talk tomorrow for the nostalgic 40 somethings.

    SF: For a spot that was so anticipated and so covered in the press, this spot was so soulless. You could almost see the giant check reflecting in Matthew Broderick’s glassed-over eyes during his mail-it-in performance.

    TORONTO: Maybe next year Honda could have dogs barking the ‘Oh Yeah’ song. Meh.

    MINNEAPOLIS: This one pulled all right nostalgia levers for us. He's old as shit, but it worked. Nice spot.

     

    ACURA + SEINFELD

    DCB: Seinfeld goes to great pains to nab a sports car. Even if it means resuscitating the cultural relevance of the Soup Nazi to do it. Entertaining… even if no one remembers which car they’re advertising.

    ALBERTA: Probably the best performance of Seinfeld since, well Seinfeld.

    SF: We’re not big Seinfeld fans, but this was funny(ish) and well done. It certainly made us drool over the car. Bonus points for making Leno look like a dick.

    MINNEAPOLIS: The Seinfeldian humor was captured well. The car looked amazing. And one more thing – wouldn't it be nice if that Geiko screaming pig zip line spot looked even half as real as the zip line scene in this spot?

     

    BUDWEISER PROHIBITION

    DCB: Dear, Budweiser. You’re welcome. Love, Boardwalk Empire.

     

    KIA SANDMAN

    DCB: Love the tone of this one. It would’ve been so easy to play this spot gently. The idea that an Optima is what someone dream’s about whilst overdosing on Mr. Sandman’s Magic Dust is ripe. And well aligned with the brand we imagine they’re trying to project.

    SF: Another true Super Bowl spot – where the creatives had the budget to do anything they wanted, and they used it to the full effect.

     

    TOYOTA "CAMRY REINVENTED"

    DES MOINES: The only ad of the night that got real laughter. Toyota (and Saatchi) did a great job of taking a not so interesting fact and making it interesting. Did exactly what a Super Bowl ad is supposed to do: entertain and inform.

    DCB: If you’re going to pluck the much-played “reinvented/redefined” cord, your spot better have a baby time machine and a DMV that hands out soft-serve ice cream. Nicely done.

    TORONTO: This is the Super Bowl, and this is a great Super Bowl Ad. Every second of it. We’ll be YouTubing this one.

    ALBERTA: Saatchi & Saatchi LA took a basic run of the mill car and made it super fun.

    SF: Eh. Not bad. Not great. This is one of those that will score high in the post-Super Bowl consumer surveys but won't actually do anything to sell Camrys because it wastes :50 of a :60 before it decides to actually sell something.

     

    TOYOTA "CAMRY CONNECTIONS"

    MINNEAPOLIS: One of the few spots that struck a softer, more sentimental chord with our party. The room went from laughing and talking to somber and thoughtful, then ended with a small, "that was nice" from the back. We agree. It's nice. But does it make us want to run to the dealership for a 2013 mom car? Nope.

     

    CHRYSLER + CLINT EASTWOOD

    MINNEAPOLIS: We're big fans of the Chrysler campaign and this spot didn't disappoint. Eastwood? Come on. Pretty bad ass. Interesting though, the car with which he's most associated is probably the FORD Gran Torino...

     

    HYUNDAI GENESIS

    gipoco.com is neither affiliated with the authors of this page nor responsible for its contents. This is a safe-cache copy of the original web site.