Hey Toledo.

Know anyone who wants to run this site? We don't. That's why we're asking. Lots of bennies. Find those here, as well as how to contact us: www.theegotistnetwork.com.

– Management

This promo for Social Media Week makes a pretty good point. There's a lot of stuff going on today that we're going to look back on in a few years and think of as a load of cow pucky. Doesn't your job feel important?

Goodby, Silverstein & Partners teamed up with alt rock band/music video pioneers OK Go to create yet another “first” for the Chevy Sonic — the first car to create a music video. A specially designed Sonic, a two mile track made with 1,157 homemade instruments and a few stunt driving classes for the lead singer made it possible. Check out the behind-the-scenes piece to see how they pulled it off.

This is advertising in the year 2012, people.

Do you like taking and sharing photos using apps from your camera phone?

That's what the Orlando camera phone show Depixtions is asking camera phone enthusiasts. Participants can use whatever apps on their phones they want, as long as the photo was originally taken with a cell phone.

All of the approved submissions will be printed and displayed at the gallery show to be held on March 10, 2012 at the Orange Studio. Each print will be for sale and with all proceeds going to New Hope for Kids.

Submission deadline is February 17th.

The Swap-o-Matic — currently set up in New York — inspires people to swap objects, instead of buying them, to fight the consumerism frenzy.

Swap-o-matic - Promotional Video #1 from Lina Fenequito on Vimeo.

Via

Agency: AKQA.

Activision's Call of Duty continues their hot streak with the new campaign by 72andSunny for the game's Elite downloadable content subscription service which will release assets for online gameplay monthly throughout the year. Directed by Caviar's Ruben Fleischer of Zombieland fame, the two debut spots — a long-form brand video and the January content drop — feature comedian Rob Riggle taking you on a killer tour of the new DLC content.

Wilson Miner - When We Build from Build on Vimeo.

Dann Matthews, the creator of this mashup, is selling t-shirts, hoodies, iPhone and iPod cases if you want to don yourself or your accessories in Sterling Cooper Vader Price.

sterling cooper vader price from Dann Matthews on Vimeo.

Via

This idea of Tropicana bringing people a brighter morning started in the frigid, remote, godforsaken Arctic town of Inuvik, Northwest Territories — where there is no sun in the winter and people would appreciate anything that slightly resembles it. Now the idea has popped up in the heart of London — where it's inevitably just an 'advert stunt' — in a busy metropolitan area already buzzing with activity.

"The Trafalgar Sun which took six months to create is 30,000 times bigger than a football, has a surface area of 200m2 and weighs over 2,500kgs. Its internal light source produces 4-million lumens of light, the equivalent of 60,000 light bulbs, making the artwork visible from space."

Anybody already using this? Why didn't you tell us about it?

It's as if they were all trained by the same evil force.

Directed by David Dutton.

Via