The Engagement Metric
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Event Home | Measuring Community Engagement | Agenda | Bios
News organizations are acknowledging that enhanced engagement with their communities is something they should be striving for. Most don't have a specific strategy for achieving it, though, or sometimes even a clear sense of what "it" is. Even among the industry leaders who have aggressive engagement strategies, there is widespread head-scratching at how to measure the impact or success of those efforts, and whether success can be tied to the bottom line.
Experts in other areas have plenty of experience measuring the effectiveness of outreach strategies, the motivations for interactivity, how to increase user investment and how to be an authentic part of a community.
This workshop-style event aims to bring together journalists with real problems to solve and experts from other disciplines who can help solve them.
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