Separating signal from noise - a review of new site launches from the Government and the BBC
Two of the UK's largets public bodies have launched revamped websites this week, stimulating a great deal of user feedback - Red Ant's UX expert gives his considered opinion.
Posted: 02/02/2012Fully integrated iPhone mCommerce platform with comprehensive catalogue and live lookup
3663, one of the leading foodservice wholesale distributors in the UK, wanted to develop a market-leading mCommerce platform to meet customer wants, needs and service experiences and take advantage of opportunities for increased sales and customer satisfaction.
Posted: 18/01/2012Integrated community website with social engagement
Scalextric was looking for a way to rejuvenate its brand and reintroduce the product range to a new, younger audience, increasing revenue while maintaining its iconic status. Red Ant developed a comprehensive online strategy which included a fully integrated and bespoke community website with an eCommerce function. The site received 11 million page views in just 9 months, was a New Media Age site of the week and has recently won an IMA Outstanding Achievement award.
Posted: 18/01/2012