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Author archive

  • Site of the Week: Wyatt Tarrant & Combs

    By Elizabeth Sullivan

    Posted on February 9, 2012 at 11:42 am

    Site of the Week: www.wyattfirm.com/  Congratulations to Wyatt Tarrant & Combs on the launch of their fantastic new website! With a home page focused on client success stories, the firm delivers exactly what our research tells us their clients really want to hear—what they have done and for whom. Check it out for yourself at www.wyattfirm.com/ . For [...]

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    Branding, Innovation, Site of the Week, Site Usability, Thought Leadership, Web Design, Web Development, Website Launch 
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  • What Makes An Ad Memorable?

    By Elizabeth Sullivan

    Posted on August 3, 2011 at 4:10 pm

    We strive to make all our clients’ ads memorable. When years later, someone recalls one of our ads, it reminds us that we often succeed. When Canadian law firms McMillan LLP and Lang Michener LLP merged to form the powerhouse McMillan LLP, the combination resulted in expanded offerings in specialized areas of corporate law and [...]

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  • Site of the Week: BuckleySandler LLP

    By Elizabeth Sullivan

    Posted on August 1, 2011 at 1:39 pm

    Site of the Week: BuckleySandler.com Congratulations to BuckleySandler on the launch of a fabulous new site! Check out their awesome Experience Database and see for yourself one of the first sites to roll out on Point & Clique V6.

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  • Precedent Chooses McMillan for Site of the Month

    By Elizabeth Sullivan

    Posted on January 7, 2011 at 11:54 am

    Merging professional services firms or any organization is never easy. Just ask McMillan and Lang Michener, two Canadian firms who recently combined their energy, excellence and expertise to become a unified top business law firm. Planning for the merger involved many vital steps, one of the most critical being the launch of a microsite providing pertinent information [...]

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  • Facebook: A Coping Tool

    By Elizabeth Sullivan

    Posted on November 2, 2010 at 9:00 am

    We often think of social media sites such as Facebook as a way to keep up on what’s new with friends, family, and, at times, your business network. Interestingly, I have recently observed Facebook being used as a power coping tool for those of us who are grieving the loss of friends or family. For [...]

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