Ipsos MediaCT helps clients make connections in the digital age. We are leaders in providing research solutions for companies in the fast-moving and rapidly converging worlds of media, content, telecoms and technology.
 
The rise of digital media has been inexorable. Most media are now multi-platform. They all operate in a world of constant change. It is of critical importance that we understand how consumers access and engage with media inside and outside of the home.
 
As people watch, listen to, read, search for and create content across a range of digital and non-digital platforms, Ipsos MediaCT focuses on six broad areas:

• Measurement of behaviour amongst consumers and audiences;
• Identification of consumer engagement levels with media, content and technology;
• Help with the development of monetisation strategies;
• Support for product and service innovation;
• Advanced analytics for media audience data; and
• Content and usability testing.

 
As well as offering survey-based research, we employ a range of other data collection techniques including digital and passive measurement, web listening, panels and communities.