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Feature Article
Shanzhai: China’s Brand Copycats
2012/02/07
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Kunal Sinha
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Responses (58)
China’s consumer class is on the rise, but visitors may still find themselves checking in to a “Marvelot” or shopping at a “Dolce and Banana.” In this month's feature article, columnist Kunal Sinha looks at China’s copycat problem and…
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Social Media
How Social Media Changed the Super Bowl
2012/02/03
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Amanda DiSilvestro
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Responses (14)
Whether or not you’re a fan of American football, the Super Bowl remains the biggest television event of the year. So marketers should pay attention. Business writer – and former barmaid – Amanda DiSilvestro explains how social media has…
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Travel Touchpoints
Beyond Boomtown: Second Tier Cities in Emerging Markets
2012/02/01
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Carolyn Childs
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Responses (8)
In the last instalment of her series on the world’s emerging markets, TNS Australia’s Carolyn Childs explains why brands should look beyond Mumbai, Rio and Shanghai to the smaller cities and towns of the developing world.
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Events
Digital De-Siloed: Five Lessons from Dx3 Canada 2012
2012/01/30
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Dan Levy
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Responses (27)
The Sparksheet team was in Toronto last week for Dx3 Canada, a first-annual trade show and conference for digital marketers, advertisers and retailers. Our editor Dan Levy shares some key takeaways.
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