Work.
The work I have done to date has opened up some really interesting avenues and helped me shape my views on planning. I have been fortunate to work on some great accounts and plan to work on alot more. I have also worked with some great creatives and planners who have been a collaborative driving force behind these ideas.
Being Henry
An interactive film from Range Rover. Aimed at creating a new way of personalising a car, helping users understand the options available. Told through a cinematic, Hollywood feel and directed by Nick Gordon. To date there have been 2000+ mentions of this across the internet, hitting the target audience right in the middle.
Click This:Being Henry Site
Or this: Nick Gordon
T-Mobile Trafalgar Square
One of the more fun campaigns I have worked on. T-Mobile had a great year in 2009 and were massively visible through Liverpool Street Station “Dance” and then the 13,000+ attended party in Trafalgar Square. I worked on all of it and was pleased that it created a break-through for social strategy at T-Mobile.
MySpace Mars Planets Radio
A year long partnership created to launch the Mars Planets product. Probably one of the first deals done within a social platform, MySpace allowed unique access to independent music and a high quality of passionate music affcinados. Creating a radio player was a simple solution to bring these two brands together so that we could open up Myspace’s music portfolio and aggregate the high quality music under these two brands. Hosted by Alex Zane and a Myspace co-host (nominated every week) the show went out at 7pm every Thursday.
Click this: MySpace Mars Planet Radio
CNN and Philips – The Briefing Room
A £5m global partnership of immense scale between CNN and Philips. The Briefing Room was a brand new channel created and funded by Philips to drive the idea of news simplicity for a busy working audience. The bite-size chunks of news were delivered in a new style to typical CNN content and allowed a magazine like feel to be produced. The content of the channel was so successful that CNN have kept the channel on and now invested budget into developing this as part of their programming.
Click This: The Briefing Room
ALLTOP WIDGET
Blogroll
- JoshSpear
- Media Museli
Blogs I love to read
- Digital Cortex
- Fresh Networks Blog
- Interesting Snippets
- Kottke
- Prosthetic Knowledge
- PSFK AdvBrands
- Ruby Pseudo
- Soccernomics
- The Idea Magpie
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