Indianapolis Web Design

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Gone are the days when a website was optional – it has become an essential asset for your business and has a huge impact on your ability to attract new prospects and convert them into customers. If your business’s website is nothing more than a brochure thrown up on the Internet, you’re likely missing out on new customers, and sales!

Your website is a tool, and like any other business resource, it must be effective. That’s where Springboard comes in – we are an Indianapolis web design business and offer services to help you build an effective website that actually works for your business.

To have a truly effective website, web design is much more than just pretty colors. Take a moment to view our approach to effective website design, and if you think we’d be a good fit for you, give us a call. Springboard Marketing is an Web Design business, providing web design services and can help you build an effective website that actually works for your business. Give us a call and let’s talk about how we can help you.

Our Approach to Web Design

Strategy

A great web design takes into consideration the uniqueness of your business, your target audience and competitors. This information gives us the insight to provide sound recommendations on the content, design and functionality of your website to ensure it is optimized within your parameters.

Content

It’s true…content is king. Content is the “stuff” that is communicated on your website. This “stuff” can commonly include text, graphics, photos, video, etc., and is really what your website visitors are looking for. Content is your chance to communicate why your site visitors should buy from you, and how you’re different than the competition. Content is also what allows you to out rank competitors’ websites on Google and other search engines – also know as search engine optimization or search engine marketing

Web Design

Ah design. The design is what gives your website life – it gives the content a bold voice. The design impacts how the content is communicated to visitors and their experience on the site. A successful web design takes into consideration the content that your site will communicate, but also the other various touch points of your brand to create continuity.

Website Development

This is the geeky stuff…we do it well, we follow industry standards – do you really want to know more?

Marketing

A website is only as good as it is marketed. Field of Dreams was a good movie but the line “if you build it, they will come” isn’t exactly true. To get visitors to your website you have to market it and we prefer to use search engine optimization, pay per click advertising and email marketing to do so.