Interactive
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Archive of the Interactive Category
Some Super Bowl Advertisers’ Sites Are In Danger Of Crashes
Marketers buying time during the Super Bowl broadcast face challenges in determining the return on investment of their spots. They’ll face even more challenges if their websites aren’t designed to handle resulting surges in traffic… and Yottaa.com, a website optimization firm, is betting they aren’t.
Yottaa has released its predictions for the five sites most likely to either crash entirely or slow down considerably during the big game. They are, in order of likelihood: more
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Related Topics: Interactive, Social Media, Opinons, Just for Fun, Operations & Fulfillment, E-Commerce, Advertising/Media, Technology, Creative, Branding, General |
Email Watch: Nook Scores High With Pop Quiz
Let’s be honest: A lot of what turns up in email inboxes is pretty ho-hum. You click through on a message if there’s a discount or free shipping on something you have an immediate need for, but otherwise, you delete or ignore a whole heck of a lot of messages because there’s a “been there, done that” vibe.
This past weekend, for the first time in ages, an email hit my inbox that made me want to revive our “Emails We Love” headline. The honor goes to Barnes & Noble, and an email for the Nook tablet.
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Related Topics: E-Mail, Interactive, E-Commerce, General |
Watch TV, Get Rewards
Finally, for all those couch potatoes around the country who continually fend off advice to get up, drop to the floor and do 20, help has arrived. A new app, Viggle, is designed to reward us lay-abouts with points for checking into our favorite TV shows.
This is all new and untested, so whether TV viewers, and maybe more importantly, network partners, actually buy into the idea of rewarding loyalty to broadcast programming is yet to be seen. more
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Related Topics: Social Media, Mobile, Promotions, Technology |
But Will They Donate Tomorrow?
A new study of people who texted in donations on their cellphones for disaster relief from the Haitian earthquake in 2010 suggests they may not be the most steadfast and reliable contributors.
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Related Topics: Mobile, Database/CRM, General |
12 Sure-Fire Tips for Improving Your ACE (Abandoned Cart Email) Program
1. Perfect the “outside of the envelope.” There’s a reason this is first. If your email isn’t opened, it’s not going to convert and it can’t get opened if it’s not delivered. Outside of the envelope things that make a difference: the “to” address, the “from” address, the subject line and the format/deliverability.
2. Use a series of emails, not just one. There’s not a day that goes by that someone doesn’t tell me that they have an abandoned cart program, when they only have ONE email. One email does NOT make a program. Many consultants think three emails works best. I’ve found that most of the “3 is the magic more
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Related Topics: E-Mail, E-Commerce, General |
Aquarium’s Brand-Image Synergy Doesn’t Quite Float
Is your customers’ experience consistent with your brand proposition across all channels?
Many marketers might have a knee jerk “of course!” answer to that question. But really think about it. Does everything your customer experiences with your brand really jibe with the image you want to project?
On New Year’s Day, my husband and I took our boys to the New England Aquarium in Boston, using passes we had purchased on LivingSocial.
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Related Topics: Opinons, E-Mail, Interactive, Branding, General |
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