Courtesy of the lovely folks at Sitegeist and Manner we have a wonderful opportunity to hear from a pioneer in content strategy: Rachel Lovinger, the Associate Content Strategy Director at Razorfish in New York will be presenting Nimble Content: Publishing in the Digital Age.

Nimble Content: Publishing in the Digital Age

Content needs to be free (like a bird, not like beer) – free to be viewed across any platform at any time. To survive in the digital age, publishers must find engaging ways to re-package their content as products and services with a distinct value to customers.

In this talk, Rachel will address the challenges facing the publishing industry today, including if and how to monetize content, and how publishers can successfully make the transition to the digital landscape, deliver valuable content to a growing range of platforms and devices, be prepared to create new content products, and deepen audience engagement.

About Rachel

Rachel Lovinger has over 10 years experience in online publishing, website development and content management. As an Associate Experience Director, Content Strategy at Razorfish, Rachel strives to connect users with the quality content they want and need. She’s especially interested in relevance, findability, signification, and inherently funny words. Rachel was doing content strategy long before she realized it was an actual field.

Rachel founded the Semantic Web Affinity Group at Razorfish, dedicated to exploring a future in which information is more efficiently structured and connections more easily discovered. This led her to author “Nimble: A Razorfish Report on Publishing in the Digital Age” which was published in June 2010. Rachel is also a frequent contributor to Scatter/Gather, Razorfish’s Content Strategy blog.

Rachel onTwitter: @rlovinger

When is it?

Tuesday, 28 June 2011.

Come down from 5:30 / 6:00 PM, Rachel will present from 6:30 PM.

Where is it?

Horse Bazaar
397 Little Lonsdale St
Melbourne VIC 3000, Australia

How much does it cost?

Nothing, it’s absolutely free. (Just turn up and buy something from the bar to thank them for their support of UX Melbourne.)

Tell us you’re coming…

Tell us you’re coming by emailing rsvp@uxmelbourne.org – it helps us heaps if you do.

And then tell your Twitter followers that you are coming…
I’m going to see Rachel Lovinger talk about Nimble Content.