About Carl Richards

Using a Sharpie and a piece of card stock, Carl Richards captures complex financial ideas in simple, easy-to-understand sketches.

In January 2012, Portfolio/Penguin will publish Carl’s first book, Behavior Gap: Simple Ways to Stop Doing Dumb Things With Money (affiliate link).

The Behavior Gap

It all started when Carl noticed something interesting: the real life return of the AVERAGE INVESTOR was dramatically lower than the return of the AVERAGE MUTUAL FUND. In theory, this gap shouldn’t exist, but investors were leaving money on the table and didn’t understand why it happened. Carl named this phenomenon the Behavior Gap™.

Carl’s relentless curiosity has driven him to explore why the Behavior Gap exists and to share what he knows. In addition to encouraging smart investor behavior, Carl also explores how our relationship with money and what we choose to value can impact our lives. If you want to learn more about the Behavior Gap™, email Carl at carl@behaviorgap.com.

In addition, Carl is a contributor to the New York Times and  Morningstar Advisor. Each month, Carl publishes a newsletter (sign up and you’ll receive 4 digital Behavior Gap sketches—FREE) that includes exclusive content and offers for subscribers. You can keep up with Carl’s latest news on Twitter and Facebook.

A CERTIFIED FINANCIAL PLANNER™, Carl is also the founder of Prasada Capital Management (previously Clearwater Wealth Management). A portfolio design firm, Prasada serves a select group of individuals and families. Prasada’s clients share two objectives: to not lose money and to enjoy their lives to the fullest.

Why People Like Carl

“Carl’s presentation at our annual Managing Directors meeting was a needle moving event for our company. His straightforward and no-nonsense approach to our business and how he perceives our rapidly changing industry fundamentally changed how our advisors and management team see our value proposition to our clients.”
— Joe Duran, CEO, United Capital

“Your sketches are absolutely brilliant.  Beautifully simple and thought provoking.”
— Stephanie Sammons, CEO & Founder, Wired Advisor

“Your sketch in this issue really made an impact on me due to several of my clients who have this “sentimentality” problem with certain stocks they own.”
— Matthew Stewart, Vice President, Key Private Bank

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