Hopelessly Devoted to Revenue: A PPC Love Story

February 9th, 2012 | Kayla Kurtz | Bid/Budget Management, How To

February’s PPC Hero series has been dedicated to helping you relieve particular pain points in your PPC accounts with a little TLC. To wrap-up the series, I’ll tell you a very tragic story of love gone wrong. The story is this: PPC metrics in my ecommerce account are skyrocketing and performance has increased on every data point (CTR, conversion rate, average CPC, etc.), but my key performance indicator (revenue) is nose-diving.

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Interview with Brad Geddes

February 9th, 2012 | Laura Johnston | Hero Conf, Interviews

This week’s Hero Conf speaker interview is with Brad Geddes, Founder of Certified Knowledge, an online paid search training and toolset provider.  Brad has a lot of experience in the PPC industry, and we are looking forward to hearing him speak about retargeting and quality score at Hero Conf.  Hero Conf is a paid search conference being held on April 16-17, 2012, in Indianapolis, IN.  If you register by February 12, we’ll follow up with details …

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Let’s Stay Together: Merging AdWords & Analytics Reporting

February 8th, 2012 | Sarah | Analytics, Google AdWords, How To

"Let stay together, baby."

In today’s post, which is our third installment of this week’s PPC Love Series, I will be telling a tattered tale of heartbreak that has occurred over trying to use AdWords and Anlytics reporting separately for eCommerce clients. Fortunately this story has a happy ending, one that would keep Cupid himself aflutter. In the words of …

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Google Privacy Policy & PPC

February 8th, 2012 | Shirin Miller | News Updates

Once in a while, Google makes an appearance in the news and dominates the blogs with half angry and half praiseworthy articles. Last week, Google publicly announced it’s new privacy policy, which will roll out in March, and though some people were angry about it, everyone has come to terms with it by now. Really, it’s nothing new. Google will now …

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Fiction Writing for Improved PPC Performance

February 8th, 2012 | BoostCTR | Ad Texts

I don’t want this to sound too scandalous, but it’s a natural mistake for most copywriters, including PPC Ad Writers, to assume that they’re writing non-fiction — that’s a huge mistake.

Of course, a decent ad should be non-fiction in that it should adhere to factual, substantiated claims to achieve truth in advertising.

But the ad writer with the heart of a dramatist — the one who understands how to paint word pictures, create a scene, and tell a short-form story with …

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Love Me Tender: Uploading Negatives Into Bing

February 7th, 2012 | Felicia Coover | How To, Microsoft adCenter, Negative Keywords, Tools

Have a love/hate relationship with the adCenter editor?  Us too.  Read about how you can make up after a break up and your account will be better for it!  Today’s series post is about uploading negatives in bulk in a couple of really simple steps.

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Intentionally Excluding Half Your Audience?

February 7th, 2012 | BoostCTR | Facebook, Image Ads

Imagine you’re creating a Facebook ad targeted to professional photographers. And you don’t have ready access to the data which would allow you to target by Nikon or Canon preference.  Would you still be willing to design ads that call out Canon or Nikon fans by name?

This question came to my mind after seeing this ad on my wife’s Facebook page:


Also, here’s a little context for you non-photographers out …

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CTR Healing: Raising Click Through Rate For Better Performance

February 6th, 2012 | Dave @daverosborough | Ad Texts, PPC Strategy, Quality Score

This is the first installment from our PPC Love series for this month.  For the purpose of today’s post, we’ll be discussing click through rate and offer up a few ways to improve CTR in your own accounts.


Ooh baby, I’m hot just like an oven

I need some [CTR] lovin’

And baby, I can’t hold it much longer

It’s getting stronger and stronger…

Click through rate is …

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Letter from the CEO – “Life is like a box of chocolates. You never know what you’re gonna get.”

February 6th, 2012 | Pat East | Hanapin Marketing News, Hero Conf

With Valentine’s Day just around the corner, we’re going to see a lot of boxes of chocolate and love quotes. At Hanapin, we decided to get into the spirit of things by showing our paid search accounts even more love throughout this month! As Forrest Gump’s momma figured out, you might get a delicious crunchy pecan or a chocolate-covered salted caramel. Here at PPC Hero, however, we’re going to share some PPC tips this month that will help you …

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Hero Conf Promotion- Q&A Session with a PPC Expert

February 6th, 2012 | Bethany Harvey | Hero Conf

Miss the super early bird registration deadline? No worries! We’re still offering additional value to your Hero Conf registration!

Register by February 12, and we will give you direct access to a Hanapin PPC expert. Start prepping for Hero Conf with a live Q&A session with one of our experienced Account Managers. We will follow up directly with registrants to discuss logistics of the session.

It’s just one more reason to register now! And if you still need more info, here are …

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