Colleen Jones, author of "Clout"

Colleen Jones is the author of Clout: The Art and Science of Influential Web Content. I read Colleen’s book and then invited her to give a talk at a panel I was putting together at the HCI conference in 2011.

Anyone involved in website design and development talks about how important content is, but how much time and energy do we really invest on website content? When you are designing a website it’s easy to get caught up in layout and design standards, and formats. In this podcast with Colleen we talk about what it means to pay attention to content.

You can listen to the podcast by clicking on this link It’s 30 minutes in length.

Topics include:

• How website content is becoming the main way customers interact with a company.
• Why it is that content so often gets ignored.
• Some practical steps you can take to get started on your path of giving content its due in your design process.

Besides writing books like Clout, Colleen is the Principal and Founder of the company Content Science, where she consults and teaches workshops on how to change the role of content in your internet marketing.

What do you think? Is your organization structured so that excellent content for website visitors can be a top priority? How critical do you think this is?

You can reach Colleen through her website, Content Science.

The book is:

Jones, Colleen. 2010. Clout: The Art and Science of Influential Web Content. New Riders.

In his TED talk, John Bohannon says that “bad powerpoint presentations are a serious threat to the global economy”. He estimates that: Each day $250,000,000  (USD) is spent on presentations, assuming each presentation is ½ hour long, with an average audience of 4 people that have an average salary of $35,000 USD. Each day there…

WARNING: The following discussion is about the correlation between happiness and many other factors. But it’s just correlation. The factors below are correlated with happiness, but that does not mean they CAUSE happiness. “Correlation does not imply causation”. Now that I’ve posted the warning, I can talk about some of the interesting correlations between happiness…

Justin Davis of Madera Labs is a great speaker and a lot of fun to talk with. I met Justin in 2010 in Lisbon Portugal, where we were both speaking at the UXLX conference.  I invited him to speak on a panel with me at the HCI conference in 2011. I think we talked non-stop…

In Part 1 of this series on the Science of Happiness, I wrote about a happiness set point. This is Part 2, where we take a look at the relationship between happiness and geography. Is where you live correlated with how happy you are? –  The answer is yes. But it is a complicated answer….

Are you a happy person? Is there such a thing as a happy person? Is happiness something that can be scientifically studied? Only you know the answer to the first question above, but the answer to the other questions is “yes”. This post is the first in a short series on the science of happiness. Your…

Just a quick note to say that I’ve launched my new business today. I’ve left Human Factors International and have started a company dedicated to research and training in all things user experience. It’s called the User Experience Institute. I’ll be posting more information on it as well as getting a new website up and…

I spent last week “off the grid” on an island in Lake Michigan.  No internet, no email, no cell phones. It was different, interesting, and strange. I was actually glad to get back to the grid. But the experience made me think. The major difference for me was that I stopped “multi-tasking”. Task switching, not…

Let’s say you are browsing for shoes at your favorite online shoe store. You see a pair that looks like what you are looking for, but you aren’t 100% convinced. Then you notice that in addition to the regular reviews written by other shoppers, there is a video you can click on. You click on…

I actually can’t remember how I came upon the book Gamestorming. I probably read a review of it on one of the blogs I regularly read. I ordered the book and started reading it right before I was going to leave for a trip to meet with a client team. The book is full of…

Colleen Jones, author of "Clout"

Colleen Jones is the author of Clout: The Art and Science of Influential Web Content. I read Colleen’s book and then invited her to give a talk at a panel I was putting together at the HCI conference in 2011.

Anyone involved in website design and development talks about how important content is, but how much time and energy do we really invest on website content? When you are designing a website it’s easy to get caught up in layout and design standards, and formats. In this podcast with Colleen we talk about what it means to pay attention to content.

You can listen to the podcast by clicking on this link It’s 30 minutes in length.

Topics include:

• How website content is becoming the main way customers interact with a company.
• Why it is that content so often gets ignored.
• Some practical steps you can take to get started on your path of giving content its due in your design process.

Besides writing books like Clout, Colleen is the Principal and Founder of the company Content Science, where she consults and teaches workshops on how to change the role of content in your internet marketing.

What do you think? Is your organization structured so that excellent content for website visitors can be a top priority? How critical do you think this is?

You can reach Colleen through her website, Content Science.

The book is:

Jones, Colleen. 2010. Clout: The Art and Science of Influential Web Content. New Riders.

In his TED talk, John Bohannon says that “bad powerpoint presentations are a serious threat to the global economy”. He estimates that: Each day $250,000,000  (USD) is spent on presentations, assuming each presentation is ½ hour long, with an average audience of 4 people that have an average salary of $35,000 USD. Each day there…

WARNING: The following discussion is about the correlation between happiness and many other factors. But it’s just correlation. The factors below are correlated with happiness, but that does not mean they CAUSE happiness. “Correlation does not imply causation”. Now that I’ve posted the warning, I can talk about some of the interesting correlations between happiness…

Justin Davis of Madera Labs is a great speaker and a lot of fun to talk with. I met Justin in 2010 in Lisbon Portugal, where we were both speaking at the UXLX conference.  I invited him to speak on a panel with me at the HCI conference in 2011. I think we talked non-stop…

In Part 1 of this series on the Science of Happiness, I wrote about a happiness set point. This is Part 2, where we take a look at the relationship between happiness and geography. Is where you live correlated with how happy you are? –  The answer is yes. But it is a complicated answer….

Are you a happy person? Is there such a thing as a happy person? Is happiness something that can be scientifically studied? Only you know the answer to the first question above, but the answer to the other questions is “yes”. This post is the first in a short series on the science of happiness. Your…

Just a quick note to say that I’ve launched my new business today. I’ve left Human Factors International and have started a company dedicated to research and training in all things user experience. It’s called the User Experience Institute. I’ll be posting more information on it as well as getting a new website up and…

I spent last week “off the grid” on an island in Lake Michigan.  No internet, no email, no cell phones. It was different, interesting, and strange. I was actually glad to get back to the grid. But the experience made me think. The major difference for me was that I stopped “multi-tasking”. Task switching, not…