a4uAwards 2011

Network Achievement Awards

Often critical internal functions can be overlooked at award ceremonies, that’s why this year we have introduced a sub category for networks to highlight those networks that are making a difference to their clients by getting the fundamentals right. These new awards will be based on submission by the network and part by a client (publisher, agency and advertiser) vote on the following: - Best Publisher Support Team - Best Technical team at an Affiliate Network - Most Improved Network

• Best Publisher Support Team
• Best Affiliate Network Technical Team
• Most Improved Affiliate Network

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Publisher’s Choice of Affiliate Network

Our Publisher Choice award this year will be voted for by the community at affiliates4u.com by affiliates who deal with all facets of an affiliate network on a day to day basis. Chosen by affiliates this award cannot be entered. The top ten networks will be shortlisted with an overall winner announced on the 17th May 2011.

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Publisher Innovation

Judges are looking for Publishers (affiliates) who have successfully implemented new technology, complimentary channels or out of the box innovative thinking to establish value add for their members or advertiser partners within Performance Marketing; alongside increased revenue opportunity for their business. For clarity, the definition of a Publisher is a website or application that integrates performance-based advertising links with the ultimate goal of attracting commission from an Advertiser.

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Advertiser Innovation

Open to Advertisers that have developed something innovative within their Performance Marketing activity. Whether this innovation is technology-based, utilised associated channels such as Mobile and Social Media or simply approaching things differently, its introduction has ultimately improved revenue opportunities, communication, relationships or visibility. We’re looking for an Advertiser that has truly excelled and opened up new opportunities in the channel.

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Affiliate Network Innovation

The judges will be looking for a single network innovation that has ultimately enabled their clients to increase revenue generated within the channel. In terms of innovation this can be via the introduction of new technology, out-of-the-box, lateral thinking or a creative solution that enhances or improves the way we do business together.

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Best 3rd Party Application

If you’ve embraced new technology to offer a value-add web based service, mobile application or online widget that enables either Advertisers or Publishers to ultimately earn more revenue for the channel, change the way they do business or increase productivity, then this award is for you.

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Best New Entrant

An award aimed at anyone who has entered (or re-entered) the Performance Marketing sector within the last 12 months. Open to both individuals and companies who have hit the ground running and made an immediate impact with their activity.

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Best Agency

Judges will be looking for pro-active agencies who offer competent programme management. To include such aspects as communication, transparency, promotion and incentive strategy, internal channel management and not forgetting, meeting client objectives.

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Best use of Affiliate Marketing as part of a Multi Channel Campaign

Affiliate Marketing should be carefully integrated within the Digital Marketing mix. Judges will be looking for competent integration of Affiliate Marketing by an Agency or Advertiser, enabling them to successfully manage Publisher expectations whilst adding incremental sales value for their client.

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Best Search Partnership

We are looking for proficient and successful management of a performance-based Paid Search strategy between an Advertiser and a Publisher. Successful entrants will be able to demonstrate incremental sales and ROI alongside alignment to advertiser brand values and goals.

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Best Lead Generation Campaign

We’re looking for a specific campaign that has firmly met client’s objectives by providing quality leads and sales through a smart, cost effective strategy. Successful entrants will be able to quantify the relative value of the leads to the client or organisation.

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Best use of Social Media

New for 2011. Judges are on the lookout for a company who have successfully integrated a performance marketing campaign within social media channels.

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Best use of Mobile

New in 2011. Judges will be looking for an innovative campaign, product, application or service that fully embraces performance marketing on a predominantly mobile platform.

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Best Managed Affiliate Programme

New for 2011. Understanding the complexity of the affiliate channel is paramount to a profitable programme. Judges will be looking for competent and holistic programme management by an agency, in-house affiliate manager or network.

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International Award

New for 2011. Open to any company or individual who operates or has expanded their performance marketing activity into more than one worldwide territory. Judges will be looking for smart execution, expansion and overall success from their international activity as either a Publisher, Advertiser, Network or Agency. Applicants do not need to be based in the UK, however must have some activity here.

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Hotshot Rising Star Award

New for 2011. We’ll be awarding one special individual our Rising Star Award. Given to a person who the judges feel has, above all others excelled within the sector over the last 12 months. Please note this award is only open to individuals under the age of 30 on the 31st January 2011. We do not require entries for this award however please email your recommendation with a full character reference to sarah.parsonage@existem.com by 31st January 2011.

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Vertical Awards

There are separate awards for Advertisers and Publishers. They are judged independently and require separate entries.

As an Advertiser, judges will be looking for evidence of how well they have integrated their Affiliate Marketing activity into their Digital Marketing strategy. In addition, the judges will want to see evidence of transparency, relationship management, communication strategy, innovative thinking and aligning Publisher expectations with internal brand goals.

For Publisher awards, the judges will be looking for evidence of success in engaging Advertiser relationships, aligning revenue opportunity with Advertiser goals alongside transparency, value-add, innovativeness and vertical performance.

Best Finance Advertiser

There are separate awards for Advertisers and Publishers. They are judged independently and require separate entries. As an Advertiser, judges are looking for evidence of how well they have integrated their Affiliate Marketing activity into their Digital Marketing strategy. In addition, the judges will want to see evidence of transparency, relationship management, communication strategy, innovative thinking and aligning Publisher expectations with internal brand goals.

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Best Finance Publisher

There are separate awards for Advertisers and Publishers. They are judged independently and require separate entries. For the Publisher awards, the judges are looking for evidence of success in engaging Advertiser relationships, aligning revenue opportunity with Advertiser goals alongside transparency, value-add, innovativeness and vertical performance.

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Best Retail Advertiser

There are separate awards for Advertisers and Publishers. They are judged independently and require separate entries. As an Advertiser, judges will be looking for evidence of how well they have integrated their Affiliate Marketing activity into their Digital Marketing strategy. In addition, the judges will want to see evidence of transparency, relationship management, communication strategy, innovative thinking and aligning Publisher expectations with internal brand goals.

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Best Retail Publisher

There are separate awards for Advertisers and Publishers. They are judged independently and require separate entries. For Publisher awards, the judges will be looking for evidence of success in engaging Advertiser relationships, aligning revenue opportunity with Advertiser goals alongside transparency, value-add, innovativeness and vertical performance.

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Best Travel & Leisure Advertiser

There are separate awards for Advertisers and Publishers. They are judged independently and require separate entries. As an Advertiser, judges will be looking for evidence of how well they have integrated their Affiliate Marketing activity into their Digital Marketing strategy. In addition, the judges will want to see evidence of transparency, relationship management, communication strategy, innovative thinking and aligning Publisher expectations with internal brand goals.

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Best Travel & Leisure Publisher

There are separate awards for Advertisers and Publishers. They are judged independently and require separate entries. For Publisher awards, the judges will be looking for evidence of success in engaging Advertiser relationships, aligning revenue opportunity with Advertiser goals alongside transparency, value-add, innovativeness and vertical performance.

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Best Technology & Telecoms Advertiser

There are separate awards for Advertisers and Publishers. They are judged independently and require separate entries. As an Advertiser, judges will be looking for evidence of how well they have integrated their Affiliate Marketing activity into their Digital Marketing strategy. In addition, the judges will want to see evidence of transparency, relationship management, communication strategy, innovative thinking and aligning Publisher expectations with internal brand goals.

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Best Technology & Telecoms Publisher

There are separate awards for Advertisers and Publishers. They are judged independently and require separate entries. For Publisher awards, the judges will be looking for evidence of success in engaging Advertiser relationships, aligning revenue opportunity with Advertiser goals alongside transparency, value-add, innovativeness and vertical performance.

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