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We are a marketing and design agency based in Edinburgh. We provide tailor made marketing solutions, designed to deliver maximum return on investment.

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We’ve won a Gold at the Design Effectiveness Awards

Posted on February 28, 2011 by Ross on the topic of Design

Last Thursday was the annual Design Effectiveness Awards (DEAs), held at the Brewery, London. Run by the Design Business Association (DBA) it is one of the most high profile and widely respected events in the industry.

The DEAs are the only design awards that use commercial data as a key judging criteria. In order to win, entrants must demonstrate beyond doubt the commercial effectiveness of their work.

This year we were nominated in the headline category of ‘Brand/Corporate Identity’. We knew we were in with a good shout but were absolutely delighted (and to be honest pleasantly surprised) to scoop a coveted Gold Award for our work – one of only 14 awarded across all categories. Other winners included projects for Diageo, Waitrose, McDonalds, M&S and Cadbury to namedrop a few.

Our award entry was pulled together on the back of the work we had done for Scottish tourism company, Highland Experience. Following the re-alignment of its communications strategy and relaunch of its brand, headline figures from the project ran as follows:

- Retail Sales up 40%

- Agent sales up 200%

- Online sales up 50%.

- Overall turnover up 60%

- Full ROI after 2 months

Overall the DEAs have been a fantastic experience for H&A – not only have we had the opportunity to put our work in front of the esteemed judging panel (which includes leading lights from the BBC, GlaxoSmithKline, EDF Energy, Royal Mail, HSBC & Sony amongst others) but we’ve also had the pleasure of pitting our wits against some of the biggest and best agencies in the UK.

But most rewarding of all has been gaining recognition for our approach to brand and communications which puts our clients’ business objectives at the heart of every project we undertake.

Well done to everyone who worked on the project and a big thank-you to everyone at Highland Experience who provided the fantastic subject matter. Read the award winning entry here.

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