Print 2D joins the 2D barcode controversy
Published on Friday, February 10th by Tony Dennis
Rating: EZcodes aren’t always the best 2D barcode to use
Following a searching piece on why BARKCODE picked EZcodes not QR codes here, Beth Silverstein, a publicist with Print2D has responded with her take on the EZcode versus QR and other rival 2D codes battle. She says … I think it’s great that this technology is used to help pets. ScanBuy’s EZ code does print smaller, but so do Data Matrix codes and MS Tags. The problem is not the code, it’s the platform. Continue reading →
Mobile web helps boost Autotrader’s online activity
Published on Friday, February 10th by Tony Dennis
Rating: Publication breaks through 2 million monthly mobile searches barrier
The UK based specialist publication, Auto Trader, has reached a new milestone in the number of people using mobile to search its database for a suitable vehicle. In the month of January [2012] its site passed the two million barrier to achieve 2.2 million unique users. This represents a compound annual growth rate (CAGR) of approximately 126 per cent for used car searching via a mobile. The publisher has mined its stats to come up with some very interesting figures relating to how access via the mobile web has aided growth. The company’s infographic is printed below. Continue reading →
GroupM goes to China with tenthavenue for MJoule mobile agency launch
Published on Friday, February 10th by Submit Release
tenthavenue and GroupM launch MJoule; Announce Acquisition of Wisereach
LONDON, Feb. 9, 2012 /PRNewswire via COMTEX/ — WPP agencies tenthavenue and GroupM have partnered to create a leading mobile marketing agency in China with the acquisition of Wisereach, subject to regulatory approval. Founded in 2009 and based in Beijing, Wisereach is a full service mobile marketing agency offering strategy; creative services, application development, CRM and media buying. Wisereach’s clients include Audi, Michelin and Microsoft. Continue reading →
Guest Post from Kieron Guilfoyle, CEO of 3V – How mobile operators will succeed in payments
Published on Friday, February 10th by Youlmae Lee
About Kieron Guilfoyle, CEO and founder for 3V
Kieron is a seasoned entrepreneur whose previous companies include Snapcount Ltd, a company specializing in fraud and control solutions for the credit card industry in the U.K. He has led and influenced many of the key developments in card processing systems design. He is an accredited inventor of a number of major innovations in the industry in the past decade. Kieron has over 25 years international senior executive experience in manufacturing and financial services working with companies such as Alcatel Lucent and Ford Motor Company.
He holds a Bachelor of Commerce degree from University College Cork, Ireland and a Masters in Business from University College Dublin, Ireland. Continue reading →
Prepaid MasterCard card from Pockit could boost mobile payments
Published on Friday, February 10th by Tony Dennis
Rating: Might help the unbanked pay for mobile apps
There are plenty of instances where the only way of paying for goods via the mobile web is by credit card. A debit card won’t even work. This is a problem not only for the unbanked but for those under 18 trying to find a way to purchase apps via their mobile phones. Apparently, Pockit has come to the UK’s rescue with a genuine MasterCard which you load with cash. There are tw0 versions of this card: – one which charges a set monthly fee and a PAYG one which doesn’t. The difference lies in the extras provided. Continue reading →
UK Sales Manager – Global Mobile Advertising Network
Published on Thursday, February 9th by Aspire Mobile
This global Mobile Advertising player with an exceptionally strong management team is now hiring for an experienced Sales Manager to sell to agencies and advertisers in the UK. This is an excellent opportunity to further your career with a rapidly expanding market leader!!
Fore more details, please contact Aspire Mobile, the global leading provider of Mobile Media professionals. Continue reading →
At last! The Nokia Lumia 710 W7 Mango phone comes to UK
Published on Thursday, February 9th by Tony Dennis
Rating: Vodafone pips Orange to letting out the news
Those awfully nice people at Vodafone have just informed GoMo News that they actually have stock of the Nokia Lumia 710. The second W7 Mango phone provided by Nokia, Vodafone says the 710 is now available to buy now at Vodafone UK here. The operator knows how impatient some of us have been to get their hands on this phone. So, rather than waiting for their phone to arrive at their home, Vodafone customers can choose to collect their new Nokia Lumia 710 in a store convenient to them. And Vodafone will let them know when it’s there. Orange UK also has the 710 but we didn’t spot the notification until after Vodafone’s email came through. Continue reading →
Monitise reveals results of working with Visa & RBS
Published on Thursday, February 9th by Tony Dennis
Rating: What’s in the pipeling with Visa sounds more exciting
Mobile banking software specialist, Monitise, has made a number of announcements concerning the spread of its software in conjunction with its banking partners. One of them has been the results of collaboration with Visa to enhance its issuer processing platform, Visa DPS, to offer mobile services. Visa claims these can be accessed via any mobile device, any mobile channel, and with any eligible debit, credit or prepaid account. The other announcement covers the results of its partnership with RBS Group Technology Services. This has enabled RBS and NatWest to launch new mobile business banking apps. Basically, the group has been able to release a news iOS version of its banking app via the Apple iTunes App store. Continue reading →
BARKCODE’s Erickson responds to QR code criticism
Published on Thursday, February 9th by Tony Dennis
Rating: Why we are using Scanbuy’s EZcode not QR codes
Following our previous story revealing that Barkcodes are not standard QR codes here, BARKCODE’s Laura Erickson has responded to ciritcism of the company’s choice of 2D (two-dimensional) barcodes … As the co-founder of BARKCODE, I can tell you that we were the first to market with two-dimensional codes for the purposes of reuniting lost pets with their families. And, we actually started with QR codes. But while QR codes may be great as a marketing tool, we found that it didn’t quite cut the mustard for reuniting lost pets with their owners. Here’s why… Continue reading →