Managing Greatness
Web Strategy, Solutions, and SEO
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Managing Greatness helps companies leverage the internet to accomplish their business goals. We provide strategic consulting on internet strategy, and help companies implement these solutions with their team or with ours. Our particular strengths are engaging the community and greatness-based SEO. |
Latest Blog Posts
Best of SMX Israel 2012
January 15, 2012
Ah, SMX Israel. Marty Weintraub, Michael King and others flying to Israel to join Israel’s top SEOs. I get to go to a great conference without flying anywhere. And great Kosher food. This is the life. Here were the best lines: Best Lines Roman Zelvenschi: Nobody knows how to pronounce my last name, but that’s OK, [...]
Godzilla, Snuffleupagus, and the Future of Search Success
January 11, 2012
I gave this presentation at SMX Israel. Rewritten after Google launched Search Plus Your World a few days before the conference. “I’m so excited that our personalization works so well that people are creating dystopian fantasies about it.” “How stupid would your friend think you are if he asked for the bus schedule and you gave [...]
Teddy Roosevelt’s Citizenship in a Republic
December 7, 2011
This post is a bit off topic, but as the President invokes Theodore Roosevelt, I’d like to take some quotes from my favorite TR speech, which somehow hasn’t lost any resonance in a hundred years. In the Arena Teddy’s speech at the Sorbonne in Paris is most recognized for the much cited In the Arena [...]
UGC: Starting and Scaling
December 6, 2011
[This post is part of a 4 part series on the key tensions in growing a high quality community-generated content site. It was presented at PubCon, Las Vegas, 2011.] Growing a community is like rocket science Growing a community is like rocket science. It takes an enormous amount of energy per mile to get off [...]
Brainfluence: Persuading with Neuromarketing
November 29, 2011
Probably the biggest advantage of speaking at conferences is that it helps you establish stronger relationships with the other speakers. A side benefit this time was that Roger Dooley handed me his new book Brainfluence: 100 ways to persuade and convince consumers with neuromarketing. Some of the highlights: Time “wants” vs. “shoulds.” When most of [...]
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