Marketing
Why I Hate Teaching
I love education. But I hate teaching. Far too often we confuse the two, and I think that’s a big reason the US education system is the battered & bruised behemoth it is. Well, that and demagoguery by pusillanimous politicians. If you look at how the US education system evolved, there are striking similarities to how...
Read more »
A Musician’s Opinion on the Stop Online Piracy Act (SOPA)
I am a musician. I write, record, and play songs. I spend months pouring my deepest feelings into a dozen or so 3 minute tunes. In the good ol’ days, I could’ve signed a deal with some huge record label, borrowed a ridiculous amount of money from them to record those songs, and end...
Read more »
Top 5 Reasons I Hate Marketers
First, let me be clear: I’m talking about what you do, not about you as a human. Second, I’m a marketer, so I’m just as guilty as you from time to time. Speaking of which, you should listen to some of my music or even come to the Columbus Songwriter Circle. See what I did...
Read more »
3 Predictions About the Future of “Social”
In the US, there are tens of millions of searches every month for things related to social marketing, social media marketing, and the like. But, if you look at Google Trends, it also looks like that search traffic may have peaked (for now, anyway). So have searches for Facebook, by the way. What that...
Read more »
Failure Sucks
We can learn from our successes just as much as we can from our failures. So, I'd like to see a switch from Failure Chic to Learning Chic.
Read more »
Process, People, and Sacred Cows
“I’m sorry. I can’t do that. It’s not part of our process.” “I’m sorry we billed you three times for the same thing. Our process had some hiccups.” “Sorry, but our process requires to make the changes you’ve requested.” Sound familiar? When we’re making the process, we’re doing it to make life...
Read more »
You’re Wrong
Read more »
Truth(iness) In Advertising
I had a poetry professor tell me once “don’t tell. Show.” We were supposed to write a poem about the color blue. I picked a trip to the California coast. She wanted me to show what that smelled like, felt like, looked like, sounded like. She didn’t want a true story– she didn’t want...
Read more »
Facebook Doesn’t Get It
Facebook has begun the The Inevitable Letdown. It was innovative. It was cool. It was fun. But Zuckerberg is so damned paranoid that some little startup is going to deflate his behemoth, that he’s clearly created a reactive culture. They are focusing on competitors more than customers (users). Let me count the ways: Geolocation...
Read more »
The Grayscales of Justice
I saw this from a friend on Facebook today: Remember when teachers, public employees, Planned Parenthood, NPR and PBS crashed the stock market, wiped out half of our 401Ks, took trillions in TARP money, spilled oil in the Gulf of Mexico, gave themselves billions in bonuses, and paid no taxes? Yeah, me neither. I...
Read more »