MARTIN WAXMAN COMMUNICATIONS

Martin Waxman Communications is an idea-driven social business consultancy that specializes in marketing communications and works with organizations to create and manage their presence in the ever-changing online landscape.

myPALETTE:

• The face of a new media company February 10, 2012
  With all the talk about the upcoming Facebook IPO and the insights into their revenue (85% from advertising), it's hard not to consider them a media company. And if you've ever seen a presentation by the Facebook sales team, you've already figured that out. They start with data and effortlessly segue into ads.  Then there's YouTube, (soon […]
• Inside PR 2.87: We don’t delete comments February 9, 2012
  This post was originally published on Inside PR 2.87. It’s been an interesting week around the web with lessons about good and not-so-good communications.  Gini mentions the blog post she wrote about the Susan G. Komen Foundation and how its decision to unplug their funding from Planned Parenthood’s breast cancer screenings created a huge outpouring of suppo […]
• ‘We do social media…’ February 3, 2012
  I cringe when I hear that expression. More often than not, the person saying it is in marketing or PR and there's a wide gap between what they claim to be doing and what you see when you visit their sites. They crow about having an active twitter feed (lots of followers), plenty of likes […]