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Cafe N’ Play

Cafe N’ Play is a new business by the owner of Naperville Moms Network that I was able to create branding and identity from scratch.
The logo and branding had to focus on the the 2 main elements of the business:

1.) Chic boutique cafe that offers healthy small plates and is the first brewer in Illinois of the organic artisan coffee brand, Kind Coffee

2.) Fun, kid-friendly place where children from infants to 9 years old can safely play and entertain themselves while their parents have a coffee

Since the owner wanted this business to be marketed in conjunction with Naperville Moms Network, the branding of Cafe N’ Play had to complement and overlap some of the existing Naperville Moms Network branding so that it would be apparent that the two are connected.

Starting with Naperville Moms Network, I used 2 of the main colors from that palette form Cafe N’ Play, but added in a few extra colors that would differentiate Cafe N’ Play. The palette focuses on the brown from NMN and the new orange color to suggest a sophisitcated cafe, but uses teal highlights and other vibrant colors form NMN’s palette as accents to inspire fun and playfulness, without overpowering.

I also used a few fronts from Naperville Moms Network, but added and additional font to give Cafe N’ Play its own voice and feel. A unique pattern was also tied into the branding to add fun and sophistication.

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Motorola Solutions – WiNG Product Launch Ads

When an agency failed to produce viable concepts for Motorola Solutions’ first new product launch after weeks of development, I was asked by the Sr. director to make a few concepts within a few hours based on my understanding of the brand. My concepts were positively received and were used over the agency’s designs for the new product launch of the WiNG 5 networking series.

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Birthday Invitation – Anastasia

This custom invitation was designed for hip salon owner who was looking for something special to celebrate her milestone birthday. The custom typography was edited by hand for perfection, and the invitation was sized perfectly to fit into a CD case, which was provided along with a custom mix to each guest.

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Motorola Solutions – Twitter & YouTube

Social Media designs for Motorola Solutions to be used on Twitter and a custom YouTube Channel. The YouTube Channel design include 7 different background images that are to be rotated every few weeks, both to ensure that each vertical of the business is represented and to keep the YouTube page design updated and fresh for visitors. The header copy and the background image are separate image files to make updating the YouTube page quick and easy for the internal team.

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Naperville Moms Network

There were many hours of brainstorming with Kelli Thompson when she had the idea for Naperville Moms Network, and I wanted to create a brand that enveloped all of the ideals of the warm, friendly, fun community of moms that she was looking to create.

Her logo and color scheme needed to be fun, friendly and stylish while still practical to be inviting to all types of moms. I wanted to create a set of fun monograms as well that could look fantastic in small places, but could also be used on promotional pieces, especially since the community is often abbreviated as “NMN” by Kelli and the users.

The website was created in Ning, and I customized the design template to fit the NMN brand as mush as possible. I still make design tweaks and updates periodically, especially as Ning expands their customization options.

I also create the stationary set for NMN including letterhead, business cards and flyers, as well as a set of promotional items on Cafe Press.

View the Naperville Moms Network Website >>

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Baby Announcement – GiGi

I designed this baby announcement with fun, playful, amazingly happy new mom and dad in mind. I created the custom illustration on the cover to represent the couple– Kelli a party planner and avid baker and Jerry, a super brainy scientist –along with the adorably bubbly cupcake Gigi.

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Rockstar Salon & Spa

Rockstar Salon & Spa wanted to create an online presence that would not only be easy to use, but would act as an extension of their incredible, stylish and friendly salon.

Rockstar Salon & Spa

It made sense to showcase their gorgeous salon interior and their incredibly talented staff, so I designed the site based on their salon decor and highlighted custom photography that was taken by Ian at Pretty Lethal Designs.

Photos were also taken of the staff, and I provided them each a questionnaire bio for them to fill out so that the site could have a section that shows off Rockstar’s passionate team and would let potential customers get to know the stylists a little bit better and determine which stylist, colorist or esthetician would be best suited for what they were looking for.

To complement their new web design, custom emails of specials, events or announcements are created every month or so and sent out to Rockstar’s devoted clientele. These eDMs are also designed to reflect Rockstar’s style and brand, while bringing a fresh look tailored for each special.

View the Rockstar Salon & Spa website >>

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Foiled Cupcakes

Foiled Cupcakes needed a collateral piece that could be used as a menu that shows off their unique gourmet cupcake flavors, but that also gave the background and special features as a delivery-only customizable cupcake service.

I designed a brochure and menu that was simple to print, simple to distribute and simple to use for multiple situations. I wanted the brochure to be fun and fit into their brand, while showing off their beautiful photography and getting a lot of info onto the pages.

I also helped finalize Foiled’s “Quippie”, which are small printed tabs that can be customized with color, fonts, logo and images. I created their standard templates that are used in all of their cupcake orders, and designed fun patterns that help to extend the branding on the backs of the Quippies.

I have also created simple ‘Thank You’ cards with custom illustrations and blank inside to add to their stationary collection.

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18 Stories Holiday Card

This holiday card was created for a promotional/branding company who wanted to send out a friendly greeting to their customers for the holiday season, but also wanted it to be more than just a flat generic design. I designed this holiday card with the idea of “Bright Ideas & Warm Wishes” in mind to help promote the idea that this company can help their clients to generate good ideas for promotional items, in a friendly and approachable manner with their fun team. Keeping with their brand, I kept the colors, design and typography slightly kitschy and vintage but with a simple yet fun layout. The snowflakes made out of light bulbs ties in the holiday season, but also plays on the “Bright Ideas” theme and the Merry and Bright message on the inside.

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Motorola Solutions – Warehouse Use Case Storyboard Illustration

With the instruction of the Creative Director, I illustrated these storyboards to develop an animated video that explains how Motorola Solutions can help a warehouse increase accuracy and productivity. This particular animation included a voice over to walk the viewer through the animation. Final Illustrations were then provided to an animator for video production.

Hi, I’m Samantha and I like finding solutions to visual communication problems.

My British training at one of the top ten design schools in the U.K. has given me a keen perspective to design, and helps me to bring heart and intelligence to my work.

Twitter: prettylethal

• We launched a Google Express advertising campaign for Advanced Health of Naperville, Dr. Cathy Subber last week,... t.co/U33XLgty about 3 weeks ago from Facebook
• RT @FastCoDesign: At the airport, if you had to chose, would you pick the moving walkway or a musical floor? t.co/NVp3pzK8 about 1 month ago from Flipboard
• RT @ffffound_twit: via t.co/1CveMiL8 - From me to you. t.co/yHQ0Iatw about 1 month ago from Flipboard