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    5 Tips to Better Optimize Your PPC Budget

    Whether you are trying to acquire new customers, generate more leads, or simply sell the product, paid advertising can come to your rescue. The advantage of paid advertising is that people are already searching for your product/service. As opposed to conventional marketing, a paid search audience already has the intent to buy or learn more about your product. Apart from the benefit of having qualified traffic,...
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    Our Furry 451-ers!

    Here at 451 Marketing, we think two-legged friends are great and all, but we really love our four-legged (and sometimes three-legged) ones! In this fun Friday post, we wanted to share with you some members of our families. Meet our cold-nosed creatures! Name: Alex Human: Glen Hawkins, Creative Director Gender: Old man Age: 16     The deets: This handsome fellow was adopted from Angel ...
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    Tips for a Successful Tablet Marketing Strategy

    This past Christmas, my parents surprised me with an iPad2. Being the ever-diligent Communications student, I decided to do a little research on the marketing approaches that can be useful when developing a tablet app for your company or product. According to an article by TechCrunch, there will be an estimated 90 million tablet users in the U.S by the end of 2014.   Of those tablet owners, approximately 61 mi...
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    Facebook IPO, Join.Me, and Bostonography

      Top Story: A VERY Happy Birthday for Facebook (image via Mashable) With more than 800 million users worldwide (40% of all internet users) and as the second most-visited site to Google, Facebook celebrated its 8th birthday with its much-anticipated IPO.  While Facebook has fared pretty well up to this point without outside funding, the IPO was inevitable – the company was pretty much maxed-out in...
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    Refining and Maximizing Your Pitching Strategy

    As media budgets are tightening and new social media sites are popping up left and right, they are varying the ways we can connect with reporters. We as PR professionals are constantly changing our media relations strategy. Tuesday night, three members of our public relations team here at 451 Marketing, attended a panel hosted by the Pub Club of New England, where several members of the Boston media unraveled a part ...
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The 411 on the New Facebook Timeline

A few weeks ago I began to notice some of my Facebook friend’s profiles were different. Immediately I began to worry because like most people I don’t like change, especially on Facebook! Come to find out, this profile “upgrade” is the new Facebook Timeline. After doing some research, I discovered that on January 24, 2012…

451 Marketing, Facebook, new media, Social Media, Social Networking, social networking sites, Social Web, technology
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Facebook IPO, Join.Me, and Bostonography

  Top Story: A VERY Happy Birthday for Facebook (image via Mashable) With more than 800 million users worldwide (40% of all internet users) and as the second most-visited site to Google, Facebook celebrated its 8th birthday with its much-anticipated IPO.  While Facebook has fared pretty well up to this point without outside funding, the…

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Is the Early Release of Super Bowl Commercials Beneficial?

With the big game on Sunday, it’s almost impossible to go online without seeing something pertaining to the Super Bowl. While I enjoy hearing about the Patriots, one thing that really caught my attention has been all the talk regarding the widely anticipated Super Bowl commercials. I like Super Bowl commercials just as much as…

451 Marketing, advertising, B2B Social Media Marketing, Boston, branding, business, communication, marketing, new media, New Media Marketing, online lead generation, online marketing, PR, public relations, Social Media, Social Media Marketing, Social Media Strategy, Social Networking, social networking sites, technology, YouTube
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5 Tips to Better Optimize Your PPC Budget

Whether you are trying to acquire new customers, generate more leads, or simply sell the product, paid advertising can come to your rescue. The advantage of paid advertising is that people are already searching for your product/service. As opposed to conventional marketing, a paid search audience already has the intent to buy or learn more…

451 Marketing, advertising, branding, business, communication, Content Marketing, Google, marketing, online marketing, PR, public relations, Search Engine Optimization, search marketing, SEO, technology
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Brands Are Jumping Onto Tumblr and McDonald’s McDisaster

  Top Story: Would You Like Fries With Your McDisaster? Last week, McDonald’s embarked upon a new Twitter campaign that turned out less than stellar for the brand. But before we talk about it, a little background. @McDonalds had a very successful Twitter campaign using the hashtag #MeetTheFarmers where McDonald’s suppliers talked about the pride…

Brands on Tumblr, Bruins, McDonald's social media, Social Media, Social Media Marketing, Tim Thomas White House, Tumblr
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