Creative Criminals

No product is too difficult to make a great ad about, that’s what JWT Sydney definitely proves in this commercial. Two guys are just talking about breakfast cereal and it instantly turns into absolute absurdness. This is one you will definitely remember.

This commercial aired during the Superbowl 2012 and is really funny. A dog is always man’s best friend, but in this advert they take it one step further.

An old building just outside Brussels will be transformed into a Nissan showroom next year. To make people aware of this, creatives Ivo Mertens and Jasper Declercq of advertising agency TBWA\Belgium came up with an impressive street art painting on the 400m2 wall of the building. Street artist Steve Locatelli used 489 spray cans in 2 week to complete the breathtaking piece of art.

Tiense Suiker is a belgian brand of sugar. In this commercial they show a little sugar man that is completely lost. His quest back home isn’t easy, but then he finally returns..

For their customer Mercedes-Benz Vans, Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG’s digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.

Where do billboards go when they die? Well, in this case, they went into the hands and onto the shoulders of everyday people. On September 25th 2010, the Cruze launched with one of the biggest media buys in Chevrolet Canada’s history. From billboards and transit shelters, to bus wraps and station dominations, the urban landscape was wallpapered with Cruze ads. But rather than just taking the materials down and shipping them to landfills, MacLaren McCann wanted them to live on in a meaningful way. So they collected all the outdoor vinyl, combined it with recycled seatbelts and bicycle inner tubes, then created messenger bags, laptop sleeves, plus oversize totes.

PepsiCo today released details about its iconic Pepsi ad to air during Super Bowl XLVI, which will be broadcast on NBC. The new ad titled “King’s Court” features Melanie Amaro, the X Factor winner, singing for multi Grammy-winning music legend Sir Elton John who plays a “king of rock” in the commercial.