Our Mission and Core Values

Jesus said “You did not choose me, but I chose you and appointed you to go and bear fruit—fruit that will last. Then the father will give you whatever you ask in my name. This is my command: Love each other.” (John 15:16, 17 NIV)

Following this mandate, our company mission statement is as follows:

"To Be a Quality Fruit Company Committed to Bearing Fruit that Will Last."

Moreover, as Christian stewards, we base our relationships and the action of our companies and employees on five core values:

LOVE. God has destined us in love (Ephesians 1:4-5)
Live life as God’s beloved son/daughter.

COMMUNITY. Everything in the cosmos is connected (Col 1: 15-20)
Teach, model and reward teamwork.

RESPECT. All people are created in God's image (Genesis 1:27)
Look for the good in all people, especially those now marginalized.

COMPASSION. God rules with compassion (Luke 12:41-48)
Empower one another in service to the common good.

PURPOSE. God has a purpose for the world and for every person in it (1 Cor: 12)
Find ways to help individuals and institutions discover and practice purpose.