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BLP CONNECT 2011

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Blogging for Better Business: 7 Reasons WHY Blog

January 20, 2012   Ann Evanston - Social Media Tips

I have shared some AMAZING blog statistics with you regarding buyers, and now there is further research as to WHY play in the blogging community! If you are still debating blogging, check out the Blogosphere report by Technorati. So of the highlights of the report:

1-  business bloggers find greatest SEO results when they blog 2-3 times a week (love that, as I have recommended that for years *wink*)

2-  that business bloggers are more likely to blog about and share blogs of brands they use/love.

3-  that 60% of bloggers are educated and experienced

4-  71% of consumers are likely to share a blog they read on Facebook or twitter as they are a newspaper or magazine article (and remember the 42% and 54% of buyers stats! Wow)

5-  61% of bloggers also have a Facebook page and spend time daily of Facebook

6-  80% of business bloggers use twitter to promote their blog

7-  and 15% of bloggers say they have “monetized” their blog (affiliate, advertising and partnership links)

What does this mean? Blogging is a powerful tool. And when we are smart about optimizing SEO we gain even greater exposure to our business! Don’t give up on blogging!

Have you signed up for our blogging intensive yet? Let me change how your blog is found. Here is what Susan Berland said:My analytics from Google have been amazing since taking Ann Evanston’s blogging intensive. In the past 30 days, 271 visits, 967 page views, 3.57 pages visited, 2.22% bounce rate, 2.51 min. average time on site and 53.14% new visits. I’m amazed. I knew Ann was good and even I’m amazed at these results! susan-berland.com

For more information about the class vist: www.warrior-preneur.com/blogging-for-better-business-webinar-intensive-with-ann-evanston/. BLP members get $100 off!

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Blogging for Better Business: 3 Intensive Tips for Success

January 13, 2012   Ann Evanston - Social Media Tips

spacer I run an social media event called Blogger Monday with Ann Evanston. Blogger Monday was started in 2008, to help bloggers find a community that would comment. Let’s face it, you write a blog, you want comments right? RIGHT!

But wait, blogging for business may actually be less about the comments and more about making sure potential customers find you, correct? That is why I teach this intensive; I wanted people to see there are ways for them to get visibility to their blogs doing some very simple things technically that will make a difference. Here are three fabulous tips from the course to get you started:

1- Link to other blogs. Linking is one of the most simple strategies to increase blog visibility. Be sure to link to blogs:

That inspired you to write your blog (First that is just good social media etiquette!)
Where you did your research- give credit, again just a smart thing do to
That are in your keyword niche and out rank you in search engines

2-Use keyword titles and be sure the permalink is keyword rich:

It’s not just the title; it’s the url (the permalink) that is created from the title that help search engine crawlers find the post and rank it in search engines
It’s best to set the permalink prior to publishing, because if you change it later you break the link anywhere you posted it (404 error)
Remember the first 65 characters are what counts in that permalink!

3-Make sure you have categories that you will write relevant content to regularly:

unless you have a “niche blog” you are best to pick five, maybe seven categories and stick to them
Don’t be clever with your categories; think like your customer
The more you post to a category, the more “street cred” you get with search engines, and the more often you show up in rankings!

These are just a few tips taught in week one of my blogging intensive. What changes do you need to make? If you have done these, are you ready to take your blog to the next level?

Have you signed up for our blogging intensive yet? Let me change how your blog is found. Here is what Susan Berland said:My analytics from Google have been amazing since taking Ann Evanston’s blogging intensive. In the past 30 days, 271 visits, 967 page views, 3.57 pages visited, 2.22% bounce rate, 2.51 min. average time on site and 53.14% new visits. I’m amazed. I knew Ann was good and even I’m amazed at these results! susan-berland.com

For more information about the class vist: www.warrior-preneur.com/blogging-for-better-business-webinar-intensive-with-ann-evanston/. BLP members get $100 off!

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