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Linear, one-way content is of the past. Provide multiple flavors, venues and types of content to make your audience weep with love for your every word.
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Content Curation is Hot (Part 1)
by lisa picarille on December 15, 2011
It seems that right now the hottest thing in the world of content is curation.
Curation is a useful way for anyone to pull together great content for a variety of sources, add their comments to that content and publish new content.
Curated content can supplement the content you already have; it can be used to start a blog or website from scratch and it has infinite uses as an internal corporate tool for education, manuals and communication.
I’m excited about curation. As a content creator and former journalist, I know that no one person can be the expert or authority on a single subject. This is where content curation comes in. it gives you the power to pull in other articles, video, blogs, chart, whatever is out there and offer your take on it. Thus, providing your audience well-rounded coverage of any subject matter.
It can also help establish your website as a destination for information on specific topic, further establish you as an authority on that subject, offer a wider range of and deeper range of topics to your readers and help you get ranked higher in the search engines.
Currently, platforms are beginning to show up that make the process of curation easier. Shareist, from MechMedia, is among this those platforms gathering some steam. Shareist is now in its final beta stage, but is being tested extensively by online marketers. It is the result of an internal platform built my MechMedia to power their own affiliate sites and has evolved into a product that can help others do the same.
But make no mistake content curation is not simply an automated aggregation process. It’s not a set and forget it process. It’s a way to bring in content pick and choose from sources and add that content to enhance what you already have, the platforms simply make that process much easier to do so. It is based on human filtering and organizing.
In a recent discussion with MechMedia co-founder and President, Scott Jangro, I told him that I found curation to be magical, but it is not magic. He agreed. Curation requires oversight and management. This is a place to expand what others see with the point of view of the curator infused.
Let’s look at curation if you have an affiliate website. Perhaps, you have a coupon site and attempt to offer deals and discounts to a large audience. You have a loyal base of users that look to you as a trusted place to get these deals. However, perhaps, you find that often people might want to know about product recalls before they purchase.
That is content you can create by hiring someone to follow all the recalls, rewrite them and consistently update the page. Or you can make a page for recalls; set up keywords to bring that information to your attention and then added manually what is appropriate to your customers. Yes, someone will have to oversee the process but the painstaking efforts are significantly reduced and you’ve just added some additional value to your site for your users.
Another example: You have a blog that focuses on a subject like baseball books and interviews with authors. Joe Maginess has the website Baseballisms.com, where he interviews authors of books about baseball. . But he found that many people came to his site searching for information on the history of the Negro baseball leagues. He could have done a lot research and put together articles. That is not the focus of his site and his not an expert on that topic. Instead he used Shareist to pull together content from many experts on that subject. Now he has added value and serviced his readers with what they were look for. This is a great use of the curation model.
I can also see application in business and education. Hospitals could set up curated pages for all their departments. That means that the radiology department would have a page that is seen only internally and has the latest new, articles, papers and blogs about that subject, thus keeping doctors in that department up to date on the latest information in their field.
I have also seen applications where agencies use curated pages to help inform their clients of what they are doing for them. The page could be pulling in tweets, Facebook posts, blog post and other things that relate to the clients. Again, it can only be accessed by the client and agencies, but it gives agencies a way to let clients know about the extra services and support they are providing to clients.
In Content Curation is Hot Part 2 we will discuss some ethical issue about the use of content, duplicate content and how that is handled by search.
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Schedule Your Content Like A Pro [free WP plugin]
by toddfarmer on November 15, 2011
Everyone knows you can schedule your blog posts in advance in WordPress – that’s not a problem.
But, the real problem when it comes to keeping your blog fresh with new posts is that most bloggers don’t use an editorial calendar. (NOTE: Lisa teaches all about this, in the Content Buffet – get your access.)
I subscribe to Angie Meeker’s email list, and today I received an email from her, notifying me that she made a great, simple video explaining how a free wordpress plugin called “Editorial Calendar” will help you schedule your content like a pro.
Great video, Angie!
Take a look for yourself:
Here’s her blog post:
angiemeekerdesigns.com/2011/11/managing-your-content-with-an-editorial-calendar/
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Please Register Now (100% FREE!) for Instant Access to our "Content Guru Interview Series". This premium content is FREE and is available instantly. Simply Register Now, and get the best strategies, tips and insights from the world's top content and internet marketing minds.
Need a Quick Fix of Content?
by lisa picarille on September 20, 2011
Every day we hear from online marketers that love the idea of creating great content and understand the value but have just hit a road block when it comes to fresh ideas. They’ve simply run out of steam. It might be a temporary dry spell or perhaps, they believe they’ve already exhausted topics that relate to their audience.
Others want to begin adding compelling content to their website, but feel overwhelmed just thinking about it.
Well, we have a wealth of content ideas and we are always eager to provide others will a little brainstorming help.
So, we are launching MyContentPro Quick Fix, a monthly list with more than 100 ideas for content and posts. The range of ideas can be used by a wide spectrum blog types from content for review sites, mom sites, travel websites and much, much more.
Click on over to the Quick Fix Guide page and sign up. You’ll start getting tons of useful and relevant content ideas that will invigorate your blog.
Please Register for FREE for instant access.Want instant access to the world's top minds in Internet Marketing Content Strategy?
Please Register Now (100% FREE!) for Instant Access to our "Content Guru Interview Series". This premium content is FREE and is available instantly. Simply Register Now, and get the best strategies, tips and insights from the world's top content and internet marketing minds.
How Quora Helps Get Your Site (And Content) Noticed
June 15, 2011“What the hell is quora?” That’s what most people say when asked about this brand. But, many smart marketers are recognizing the value of this social “Answers” site. It’s really similar to Yahoo Answers (an answer-type site that most of us have seen). However, Quora focuses on true identities and genuine answers — and the [...]
You Need a Plan B
April 20, 2011The rise of social networks has made including comments, tweets, feedback, user reviews and other user generated content a great way to beef up your website’s content. We love this trend because it means that you don’t have to create all the content yourself. However, there are some management tasks and potential pitfalls associated with [...]
The Content Pros Episode 4 – Introducing The Content Buffet
April 8, 2011Well, this podcast has been a long time coming… Not only since we last produced a podcast almost FIVE months ago, but because we actually recorded this THREE months ago. So, yeah — I’m a massive procrastinator. But I have a decent explanation justification for the delay.. Our site wasn’t ready. Plus, we’ve been really [...]
Leveraging Your Content on Facebook (Part 2)
February 17, 2011
This is Part 2 of a multi-part series on implementing some basic ideas from The Content Buffet to create great Facebook content.
Praise Content!
February 9, 2011I’m always staying on top of what happening in the online marketing space and especially how content dovetails with that thriving business model. I love it when people really understand what quality content can bring to the table. So, recently when I came across a couple of posts on the benefits of content for affiliate [...]
The Cheap-Ass Guide to Online Content
January 14, 2011Online marketers spend so much time creating new sites and working on new ideas, that oftentimes content becomes a major pain point for long term success. We all want content on our sites (for many obvious reasons), but many of us are concerned about investing a lot of money on this content. So, we need [...]
Leveraging Your Content on Facebook (Part 1)
December 31, 2010
This is Part 1 of a multi-part series on implementing some basic ideas from The Content Buffet to create great Facebook content.
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