Video Data Bank

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The Project

Founded in 1976 at the inception of the media arts movement, the Video Data Bank (VDB) is a leading resource in the United States for video art by and about contemporary artists. A not-for-profit organization located at the School of the Art Institute of Chicago, the VDB Collections include the work of more than 550 artists and 6,000 video art titles, 2,500+ in active distribution.

They came to Fuse IQ to help analyze their systems and processes for their website and back office system for managing the library, purchasing and shipping. The were currently stuck on an unreliable, buggy CMS that didn't provide capabilities for managing the catalog through their website or have any type of online purchasing.

The Results

  • Technical and visual strategy
  • New video catalog with video previews
  • Video rental system including purchase and shipping
  • Fresh content with regular updates
  • Increased brand awareness and site traffic
  • Streamlined navigation
  • Filterable, multi-category search
  • Robust and customized Drupal solution
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Our Solution

Better Web

In collaboration with the VDB team, Fuse IQ determined a strategy forward and implemented the solution.  We designed and created a robust Drupal site encompassing a catalog, document and media (video) management, eCommerce and systems to process the entire order from start to finish. The challenges were finding one system that could do it all. We definitely pushed and customized Drupal to achieve the desired functionality. Our solution brought together:

  • Target audience analysis
  • User experience studies
  • Web design
  • Information architecture development
  • User task flow optimization
  • Video catalog display, search, rent, purchase and shipping
  • Content management system implementation (Drupal)

Better World

The Video Data Bank now has an easy and fun to use website that generates sales from rental and video purchase. The system allows order tracking through to shipment. The site is updated via a publishing workflow coordianted with multiple contributors in the organization. The new visual style better reflects the style and marketing message of VDB and the site  attracts an even greater audience of artists, scholars, historians and teachers. Read a recent review. Visit site ยป

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