-
What's New
-
About
-
Services
-
Reviews
-
Media
-
Contact
The Value of Building Your Fan Base
Last updated 8 days ago
As a local business owner, it's critical to build your business web presence so you're found by consumers wherever they are spending their time online, from search engines to social media sites and beyond. When it comes to social media marketing, establishing and growing your fan base is important, too. Just how important?
For starters, in one study, 50% of small business owners reported gaining new customers via social media sites like Facebook and LinkedIn, as noted in a recent infographic by Kissmetrics. Plus, people are more likely to buy from brands they follow on social media sites. In fact, the same infographic noted that 64% of Twitter users would more likely to buy from a brand they follow on Twitter.
For more information on the importance of building your fanbase, check out this infographic:
Is your business focused on establihsing its web presence and building fan base? Share your experience in a comment!
About the Author
Tiffany Monhollon writes about social media, marketing, and local business success as the lead blogger for ReachCast, a service that helps local business owners develop their web presence.
Related Articles
- 7 Ways to Reward Your Facebook & Twitter Followers
- Top Social Media and SEO Tips from 2011
- Facebook Facts: What's An Average Day on Facebook?
- Resolutions for Your Business Web Presence
Facebook Facts: What's An Average Day on Facebook?
Last updated 14 days ago
Did you know that American Internet users spend more time on Facebook than any other site? Not only is it the site with the second-largest U.S. audience, just behind Google, but it far surpasses every other site in the top 10 of most popular websites, according to data from Nielsen, with the average user spending more than 7 hours and 45 minutes each month on the site.
No wonder it's a popular site for marketing and engaging with consumers.
So, what does the average user do on Facebook each day? Here's a glimpse into Facebook habits courtesy of creative agency JESS3.
How does your Facebook use stack up to these numbers? What do you think this means in terms of using Facebook to market your business online? How are you using Facebook to engage with local consumers? Share your thoughts in a comment!
About the Author
As the lead blogger for ReachCast, Tiffany Monhollon shares practical tips and insights about reaching consumers across the web. Follow her on Twitter and Google+
Related Articles
- Top Facebook Tips for Local Business
- Facebook Changes and What's Next for Local Business
- 7 Ways to Reward Your Facebook & Twitter Followers
Why Web Presence Matters: A Look at Every Minute On the Internet
Last updated 8 days ago
Optimizing your business web presence is more important than ever. Just how important? Well, to put things in perspective, it’s important to understand just how much is happening online – every single minute of every day.
For example, every 60 seconds, over 60 new blogs are launched, more than 600 videos are posted online, and Google is searched nearly 700,000 times. Every single minute.
To make sure your business is found by local consumers who are watching online videos, reading blog posts, and searching Google for local keywords, and more, you have to build a business web presence. To learn more about what happens ever minute on te Internet, check out this infographic by Go Gulf.
How is your business establishing its web presence? Share your favorite sites and tips in a comment!
About the Author
As the lead blogger for ReachCast, Tiffany Monhollon shares practical tips and insights about reaching consumers across the web. Follow her on Twitter and Google+
More Like This
- Resolutions for Your Business Web Presence
- What is Web Presence Optimization?
- How Consumers Search For Local Business: 5 Tips for Being Found Online
Resolutions for Your Business Web Presence
Last updated 1 month ago
As we kick off 2012, now’s a great time to think about your plans, goals, and objectives for your business web presence this year. So, our ReachCast Web Presence Professionals share their top resolutions for local business web presence.
1) Focus on Customer Service to Improve Online Reputation.
Monitoring and improving your online reputation is important for any local business, and building a positive reputation full of glowing reviews of your business all starts with focusing on customer service.
"Improve your online reputation by stopping bad reviews before they happen! Let your employees know customer service is a top priority, and inform them that reviews are monitored and negative reviews will be addressed. Encourage good customer service by rewarding employees who are mentioned in positive reviews and by teaching every employee how to ask happy customers to post reviews. Employees need to know that your online reputation is important for your business and that sometimes, all it takes to get a great review is to ask!”
– ReachCast Web Presence Professional Emily Bright, @RCEmilyBright
2) Post More Photos of Your Business Online.
Photos are a powerful way to engage local consumers with your business, and these days it’s fairly easy to upload them regularly.
“Sharing photos all over your social media outlets is a great resolution for boosting local business web presence in 2012. Photos are great, because they give your online audience an inside look at the wonderful things going on daily at your business. Plus, photos posted to Facebook and Twitter usually receive the most activity and engagements of any content type. And, photo sharing is a hot trend right now, with many businesses creating accounts on niche photo sharing and curating sites like Instagram and Pinterest – some of the fastest-growing social media sites this year.”
– ReachCast Web Presence Professional Sam Unell, @samunell
3) Share the Personal Side of Your Brand.
Turn up the volume on your business web presence this year by sharing more about what goes on day in and day out at your business.
“Customers want a chance to really get to know you and your business! So, post on Facebook or Twitter about the things that make you and your business unique, like your support of a certain sports team or your involvement in the community. Invoking an emotion or feeling of camaraderie when a potential customer sees your name on their computer screen can help kick-start a long and profitable relationship.”
– ReachCast Web Presence Professional Lindsay Prince, @lindsp123
4) Get Involved in Real-Time Conversations and Trends.
Another great resolution for local businesses is to get more involved in conversations by sharing and posting about questions, topics, pop culture, and trends that people are talking about online right now.
“Timely information is more relevant to both people and the search engines. There are several places where you can find what people are talking about now: the Yahoo "Trending Now" section, Twitter trends (which you can now filter down to major cities or go as broad as nationwide), and the questions and comments found within your customer interactions (both online and offline). So, this year, make it a goal to share timely information and join in on the social conversation!”
– ReachCast Web Presence Professional Brian Collins, @BrianTheCollins
5) Promote Your Social Presence on Your Website.
Setting up a Twitter or Facebook account is a great way to get involved in social media, but it’s also important to make sure your business web presence is connected to get the most out of your efforts.
“A lot of businesses spend time creating social profiles but neglect to connect the dots between their website and their social media presence. When someone comes to a business website, one of the first things they should look for is how to contact, connect, and engage with you business – including social media profiles. That’s why you want your social icons present above the fold and at the top of your businesses' website – where you also need to include a phone number and email contact. This is important, because you interact, engage, and get more personal with your consumer on social sites, which humanizes your business and helps set you apart from the competition.”
– ReachCast Web Presence Professional Nick Marino Jr., @revolving_mind
6) Bring Your Physical and Digital Presence Together.
This year is also a great time to focus on bringing your physical presence together with your digital presence. Make sure that you have signs posted in your business that list your business social media accounts, and ask your current customers to become a fan or follower on Facebook and Twitter.
“You can make it as easy as possible for customers to connect with you by setting up a designated space or computer in your lobby just for that purpose. For example, one business I work with created a ‘Like us on Facebook’ booth in the corner of their waiting room, which displayed call-to-action posters with QR codes that customers could scan to easily connect with the business online, as well as a poster about a social media contest for the business. Making it as easy as possible for customers in your business to see that the company has a social media presence and incentivizing them to connect with you is a great tactic any local business should try this year.”
– ReachCast Web Presence Professional Justin Snasel, @jsnasel
What are your goals, objectives, or resolutions for your business web presence this year? Please share your ideas in a comment, we’d love to hear from you!
More Like This
- 7 Top Twitter Tips for Local Business
- Top Facebook Tips for Local Business
- 7 Ways to Reward Your Facebook & Twitter Followers
About the Author
As the lead blogger for ReachCast, Tiffany Monhollon shares practical tips and insights about reaching consumers across the web. Follow her on Twitter and Google+
According to a new study from PEW Research, consumers looking for local restaurants and other local businesses go to the Internet, specifically search engines, as their primary source of information. Other sources of online information include specialty websites and social media. The study also revealed:
As online search and social networking on the Web and mobile devices continues to rise among adults looking for local businesses like yours, here are a few tips from the past year we recommend:
How are you leveraging content marketing, search engine advertising, and local listings to get your local business found by local consumers searching online?
