Author Archives: Darika
Facebook Insights: how to use them?
There are a plethora of paid and free Facebook tools out there dabbling in Facebook metrics; Hootsuite, Klout and Conversocial are getting in on the game but Facebook has made a significant investment in optimising their own Facebook Insights and they are really useful …
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Don’t ask your customers what they want, give them what they need
Yesterday I got into a weird hyperactive Twitter discussion with Charlie Southwell, Andrew Davison and Sarah Fuller. We all were trying to make different points I think but it was sparked by a comment from Andrew around research tweeted by Sarah. …
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Free Social Media benchmarking reports
Do you work in eCommerce, Travel, Finance, MCommerce, or generally doing Social Media? Well we’ve found something for you… The clever people over at eDigitalResearch regularly release a host of benchmarking reports looking at these key areas in the UK with …
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Social media monitoring tools and why use them
Struggling to justify a purchase of Social Media monitoring software? Wondering if your Google alerts are telling you everything you need to know? Our Head of Insight, Thane Ryland, spotted Radian 6′s 100 uses of Social Media monitoring uber-post which …
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3 laws of community management that will blow your mind
Social Media is changing and evolving all the time and I can certainly be accused of getting over excited and always looking for the new. But sometimes it’s the tried and tested laws of community that can give powerful insights right …
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